mcdonald's indian marketing analysis

McDonald’sMarketing in India

in comparison with the USA

Mc PRODUCT

PRODUCT PRICE PLACE PROMOTION

McPRODUCT

McPRODUCT

McPRODUCT

Happy Meal

McPRODUCT

Drinks

McPRODUCT

French Fries

McPRICE

PRODUCT PRICE PLACE PROMOTION

McPRICE

McPRICE

Low Prices

McPLACE

PRODUCT PRICE PLACE PROMOTION

McPLACE

All over India in All Sizes

McPLACE

Right off the Highway

McPLACE

At your doorstep

McPROMOTION

PRODUCT PRICE PLACE PROMOTION

McPromotion

Logos

McPromotion

Celebrity Endorsement

McPromotion

Billboards

McPromotion

Mascot Figure

McPromotion

Packaging

McPromotion

Limited Time Offers

McPromotion

Updated Branding

PEST Analysis

PoliticalInfluences

POLITICAL ECONOMIC SOCIOCULTURAL TECHNOLOGICAL

POLITICAL INFLUENCES

POLITICAL INFLUENCES• These are some influences a company doesn’t have any control of.

• USA politically is well suited for business of McDonalds.

• McDonalds is very popular in USA, But government is trying to control marketing of fast food because of health concerns such as cholesterol, cardiovascular and obesity issues.

• Good relations in terms of creating jobs and tax revenue for government is a must to succeed in any market.

POLITICAL INFLUENCES• India is very rich country in terms of politics. The world largest democracy

is present in India.

• Some leading Hindu national parties were against fast food chains as they wanted to see only vegetarian restaurants in the country. Their party members protested against fast food chains using beef in their menu.

• As McDonalds bypassed this issue with a no beef & pork policy, Political influence was neutralized.

• Another good news is that trends in India are changing and young people like to eat fast food. McDonalds has expanded very fast in the last decade.

EconomicInfluences

POLITICAL ECONOMIC SOCIOCULTURAL TECHNOLOGICAL

ECONOMICAL INFLUENCE

• Economical variables such as currency exchange, employment, Interest rate, tax ratio and need of international supply.

• Exchange rates also have a great impact on any international organization.

• USA has a High tax ratio, Low unemployment developed country, dealing in international currency (Dollars).

ECONOMICAL INFLUENCE

• Business for McDonalds in USA is already established and low risked but in India high unemployment rate, dealing in Rupees as currency and millions of people living below poverty line is a concern for McDonalds.

• But India is having a booming economy, low tax rate and availability of labor in abundance and development of middle class society in India is a positive sign for McDonald’s future.

Socio-culturalInfluences

ECONOMIC SOCIOCULTURAL TECHNOLOGICALPOLITICAL

Sociocultural influences

• Culture and society has a big impact on any organization sales. McDonalds in USA is serving a liberal society. Religion has not much effect on McDonalds. Culture is relatively very much simple.

• But in India society is very versatile. Though India is heavily populated but still Hindu’s don’t eat beef/meat, Muslim only eat Halal and don’t eat pork.

Sociocultural influences

• In India religion has a very big impact on society. For McDonalds it is a big concern.

• But in India life style is changing, earning power is increasing, middle class is getting bigger in its size and people like to eat outside in restaurants this has a very good impact on society.

TechnologicalInfluences

ECONOMIC SOCIOCULTURAL TECHNOLOGICALPOLITICAL

Technological influence

• One positive benefit of globalization was technological advancement.

• Although McDonalds doesn’t use too many complicated machines in their process but still they need highly competitive technology.

• Technology is needed in supply chain management, order taking, Inventory control, easy and quick payment procedures.

Technological influence

• Use of technology can make management more reliable, effective and cost saving in short term as well as long term. Customers happiness after getting what they are looking for on time and in a disciplinary way make them come over and over again.

• In USA McDonalds use very effective and expensive technology to be in a very competitive position to their rivals.

• Indian franchises use very good technological systems, good and disciplined order taking and well managed staff who knows the proper use of technologies inside the store.

The End