mcgraw-hill/irwin 1-1 copyright © 2001 by the mcgraw-hill companies, inc. all rights reserved
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McGraw-Hill/Irwin 1-1Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill/Irwin 1-11Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
Sales Promotion Uses
• Introduce new products•Get existing customers to buy more•Attract new customers•Combat competition•Maintain sales in off season• Increase retail inventories•Tie in advertising & personal selling•Enhance personal selling efforts
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