measuring sustainability, setting incentives and involving actors - the global 2000 adaptive...

11/12/2012 1

Sustainability

Assessment , Solutions and Applied Research

ERSCP 3/05/2012 martin.wildenberg@global2000.at

Measuring sustainability, setting incentives and involving actors

the GLOBAL 2000 adaptive labeling approach for agricultural products

Martin Wildenberg, Tanja Altaparmakova, Kewin Comploi, Dominik Frieling, Lydia Matiasch

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Sustainability

Introduction

The Pro-Planet Label

The GLOBAL 2000 Sustainable Agricultural Practice Framework

Results

Conclusions

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Sustainability

We wanted a label that:

- Focuses on conventional food

- Can make the environmental impact of a product visible

- Induces a process with the participants to increase the sustainability of their products step by step

- Rests on measurable indicators -> you can only manage what you know

- Creates a Win – Win situation for producers – retailer – customer and environment

- Focuses on whole production chain

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Sustainability

The LabelIn Germany & Austria- Identify & resolve social and ecological

hot-spots in the production chain

In Austria: For fruits, vegetables and eggs:Cooperation between Caritas, REWE &

GLOBAL 2000

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Sustainability

GLOBAL 2000 Sustainable Agricultural Practice Framework

Aim: • set incentives for farmers, distributors and retailers to adopt a

more sustainable production mode • inform consumers about environmental impacts of their

choices.

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Sustainability

The building blocks of the programG

itorin

Ecological SustainabilityStakeholder processRules and regulationsIndicator set

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Sustainability

The focus of our indicator system

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Sustainability

Farm based indicators

N-balance

P-balance

Humus-balance

Pesticide use

Energy intensity

Calculated by INL using the model REPRO (Hülsbergen et al 2003)

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Sustainability

Farm based indicators

N-balance

P-balance

Humus-balance

Pesticide use

Energy intensity

Data needed:- Field records (machine use

etc.)- Pesticide use- Yields

In case of fruit rotation the data should cover at least three years

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Sustainability

Per service unit indicators:

Carbon-footprint

Biotic Material Input

A-biotic Material Input

Water input

Area usedField to shelf

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Sustainability

Per service unit indicators:

Carbon-footprint

Biotic Material Input

A-biotic Material Input

Water input

Area used

Field to shelf

Data collection via standardized formula

Calculated by using factors from the EcoInvent Database

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Sustainability

All indicators are transformed into values between 0 – 1 using a weighing function

To comply with the Label

- all indicator values have to be above the critical-value

- the average over all indicator values has to equal or exceed 0.75

Setting benchmarks to the indicators

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Sustainability

For a product-group zero-tolerance thresholds were defined. If crossed the product cannot be labeled.

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Sustainability

Results

After starting with the labeling of Austrian open-land strawberries in June 2010 by now

• Over 400 farms have submitted data• 25 product groups have been screened from which • 17 products labeled. • 21 stakeholder workshops were conducted

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Sustainability

ceStra

1925 28

3547 49 50

Nitrogen balance

Pro-Planet-Products

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Sustainability

-195-166

-137 -128

Humus balance

Pro-Planet-Products

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Sustainability

Paprik

ceStra

45 5 5 5

Pesticide use index

Pro-Planet product

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Sustainability

Comparing production systems

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Sustainability

biotischer in

put kg /

abiotisch

input k

g / kg

he m² /

er m³ /

CO2e eq. Kg /

Tomato Greenhouse AUT (Gas-heating)Tomato Greenhouse AUT (comunity heating)Cocktail Tomato ESP (tunnel)Tomato ESP (tunnel)Tomato AUT (tunnel)

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Sustainability

0.31.2

0.10.2 0.2 0.2 0.2

0.2 0.2 0.2 0.3 0.3

CO2 eq. kg per kg product

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Sustainability

59%24%

Contribution to CO2 in egg production emissions with 100% soya from Brasil

Soya feed

Farming

Rest of production chain

Conclusion: switch to European soya

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Sustainability

100% Soya from Brasil 50% Soya Brasil 50% Soya EU

100% Soya EU 100% Soya Aut 100% organic soya Aut0

CO2 eq. Kg / 100 eggs

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Sustainability

Produzent 1 Produzent 2 Produzent 3 Produzent 4 Produzent 5 Produzent 6 Produzent 7 Mittelwert0

CO2 eq. Emissions for sweet corn

Humus, Lachgas, Dieselverbrauch

Transport

Lager & Verpackung

Produktion

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Sustainability

Reduced CO2 emissions through Pro Planet

Through change in packaging (strawberries & grapes): Saves 10000 kg CO2 / year

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Sustainability

Change to reusable transport packagingSaves: 340 000 kg / year

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Sustainability

Change to European soya (100%)Saves: 750 000 kg CO2

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Sustainability

Community heating compared to gas combustion: 1500 000 kg CO2

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Sustainability

That is 2600 tons less CO2eq.!

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Sustainability

Possibility to achieve improvements over whole production chain e.g.:

• Changed packaging e.g. Strawberries• Increased share of reusable transport-packaging• Commitments to change fruit rotation• Commitment to change water use (Spain)• Replacing synthetic with organic-fungicide• Replacing South American soya with European• Biodiversity projects

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Sustainability

Success factors• Largely relying on data that is available and recorded anyway• Indicators point at hotspots• Indicators cover resource use, emissions & health• Improvements can be quantified & communicated • Indicators are relevant for producers• Life cycle approach• Third party assessments• Stakeholder involvement

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Sustainability

Thank You!

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Sustainability

0.00.10.20.30.40.50.60.70.80.9

0.80 0.85

A-Biotic resource input

Vegetable average

Greenhouse Vegetables (co

mmunity heating)

Eggs0.000

0.05 0.05

Biotic resource input

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Sustainability

Water input (l/kg)

Greenhouse vegetable (community

heating)

Vegetable averageEggs

1012141618

9.00009.4473

15.4640

Greenhouse vegetable (community

heating)

Vegetable averageEggs

Area input of vegetables, eggs and heated greenhouse vegetables (community heating)

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