meclabs in five minutes

Who we are and why we’re different in 5 minutes…

Customers are cynical

The Marketer(Company

Logic)

(Actual MECLABS Experiment)

• Customers have become cynical with our sales and marketing tactics…

The Customer(Customer

Logic)

Marketing from the bottom up

MECLABS is a research institution that exists to help companies instill customer logic and dispel company logic in the global marketplace.

Experiments to discover customer insights

MECLABS is a research institution that exists to help companies instill customer logic and dispel company logic in the global marketplace.

To accomplish that, we use the scientific method to truly discover how customers make choices.

A top-down advertising design

The Marketer(Company Logic)

(Actual MECLABS Experiment)

Company Logic

A bottom-up design

Customer Logic(Actual MECLABS

Experiment)

The result of thought-sequence optimization

Company Logic

Customer Logic(Actual MECLABS

Experiment)

1294% In ROI

Business Software Suite#1 On-Demand. 6459+ World ClientsAward-Winning Solution. Free Trialwww.XXXXXXXXXX.com/Business

54%Conversion

21%Conversion

97%Conversion

109%Conversion

31%Conversion

124%Conversion

201%Conversion

29%Conversion

15%Conversion

100%Conversion

21%Conversion137%

Conversion

63%Conversion

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Discovering how people make decisions

Business Software Suite#1 On-Demand. 6459+ World ClientsAward-Winning Solution. Free Trialwww.XXXXXXXXXX.com/Business

54%Conversion

21%Conversion

97%Conversion

109%Conversion

31%Conversion

124%Conversion

201%Conversion

29%Conversion

15%Conversion

100%Conversion

21%Conversion137%

Conversion

63%Conversion

C = 4m + 3v + 2(i-f) - 2a © ec < op < ct < lp ©

eme = rv(of+ i) – (f + a) ©

fSC = lT + dT ©

Opr > Oprn > Ocnn ©

• 20+ years in the business

• 20,000+ sales paths tested

• 1,500+ experiments validated in our lab

• 10 patented heuristics

• 45 hours of classroom education

• Upcoming master’s certificate in 2015 and a PhD program by 2017

The largest library of benchmarks & case studies

Business Software Suite#1 On-Demand. 6459+ World ClientsAward-Winning Solution. Free Trialwww.XXXXXXXXXX.com/Business

54%Conversion

21%Conversion

97%Conversion

109%Conversion

31%Conversion

124%Conversion

201%Conversion

29%Conversion

15%Conversion

100%Conversion

21%Conversion137%

Conversion

63%Conversion

Our library is growing and building on itself

MarketingExperimentsPublishes what really works in optimization.

MarketingSherpaPublishes practical case studies, research and training for marketers

MECLABSParent company. Applies all the current research to real brands and uncovers new findings in process.

Who we are and why we’re different

MECLABS is a research institution that exists to help companies instill customer logic and dispel company logic in the global marketplace.

To accomplish that, we use the scientific method to truly discover how customers make choices.

We then help companies align themselves and their products to the customer’s desires.

We work across all digital marketing channels

EMAIL SOCIAL SEARCH

Business Software Suite#1 On-Demand. 6459+ World ClientsAward-Winning Solution. Free Trialwww.XXXXXXXXXX.com/Business

104%Conversion

15%Conversion

21%Conversion

And across all platforms

34%Conversion

52%Conversion

54%Conversion

MOBILE TABLET DESKTOP

Across the customer lifecycle

1 2 3 4 5

AwarenessCustomer becomes

aware of the company/product

KnowledgeCustomer researches

and considers company/product

SelectionCustomer decides on a

product or service

PurchaseCustomer follows through with the purchase process

RetentionCustomer experiences

positive value and remains loyal

The Customer

(Actual MECLABS Experiment)

1294% In ROI

But we don’t stop with the initial improvement

. . . because the web is a living laboratory.

1294% In ROI

We apply the insight to other areas

257%

28%

The Customer(Customer

Logic)

603%

302%

451%

(Why Customers said “Yes”)

Online and offline

1294% In ROI

257%

28%

The Customer(Customer

Logic)

603%

302%

451%

Transferred Offline Direct Mail

TV

Billboards

Divisions of Labor• Strategy• Business

intelligence• Customer research• Data science• Creative design• Project

management• Software

development, integration, hosting

• Knowledge transfer

YourMarketing

Group

Fixed Fee Project(s)

Your Custom Research Lab

Our model

Knowledge and Tools• Validated test• Marketing case

studies• Patented

heuristics • Education• Test protocol• Repeatable

methodology

Example Experiment(Actual MECLABS

Experiment)

Example Experiment

548% Leads on SEO Landing Page

(Actual MECLABS Experiment)

Example Experiment

548% Leads on SEO Landing Page

(SEO Landing Page)

(Homepage)

(Why Customers said “Yes”)

Example Experiment

548% Leads on SEO Landing Page

(Actual MECLABS Experiment)

90% Leads on Homepage

(Actual MECLABS Experiment)

Example Experiment 88%

541%

The Marketer(Company

Logic)

(Actual MECLABS Experiment)

Example Experiment

88%

(Why Customers said “Yes”)

12%

The Customer(Customer

Logic)

47%

541%541%

64%

541%

1052% Total

Subscriptions

Original Page Optimized Page #1 Optimized Page #2 Optimized Page #3

Optimized Page #4

Optimized Page #5

(Actual MECLABS Experiment)

Example Experiment 88%

541%

The Customer(Customer

Logic)

1052% Subscriptions

Example Experiment(Actual MECLABS

Experiment)

300%Monthly Revenue

(Why Customers said “Yes”)

(Actual MECLABS Experiment)

Example Experiment

2 3 4 5 6 7 8 9 10 11 12 13 14 15 160

20,000

40,000

60,000

80,000

100,000

Estimated Monthly Revenue vs. Email Send Frequency

Send Frequency (sends/mo)

Estim

ated

Rev

enue

($/m

o)

300% Revenue

Weekly

Original Email Send Frequency Optimized Email Send Frequency

Experiment revealed that by sending emails every other day instead of weekly, company made three times the amount of revenue without negatively affecting unsubscribes or opens.

Three weeksTwo weeks

10 daysWeek5 Days3 Days2 Days

Full ListTest list Frequency