medemerkers company presentation

COMPANY PROFILE

WHA

T W

E DO

TWO INDEPENDENT CONSULTANTS

Luc Galoppin @lucgaloppin

Luc picked up his organizational change skills on large scale ERPprojects and is the author of the book Managing Organizational Change During SAP Implementations.

experience:+14y organizational change managementW

HO IS

MED

EMER

KERS

?

Koen Delvaux @kodel

Koen combines market and technology insights to discover new business opportunities.

experience:16y innovative projects11y telecom experience

MOSTLY LARGE, COMPLEX, CHANNEL BASED ORGANIZATIONS

CUST

OMER

S

OUR VISION

Social media leads to more transparency, causing customers and partners to be involved in the internal business processes, making them part of your organization. Your own employees are the catalyst for this movement.

SOCIAL MEDIA LEADS TO LIQUID ORGANIZATIONS

OUR APPROACH

1. ANALYSIS / STRATEGYYour position - Your ambitions - Your compass

2. EXECUTION

3. TRANSFER

The creation of a core team in your organizationThe roll-out of a social architectureYour presence on social media and in social networks

To an internal Social ArchitectTo a team of internal reportersTo the CCO (Chief Customer Officer)

1. A

NALY

SIS

A social media audit with 4 dimensions and 10 measuring points to define your strategy.

COMMUNICATIONconnectivityidentity

skillsknowledgeattitude

rolesresponsibilitiessupport

leverage activitiesdashboard

What can you do with social media?

LEARNING

What training do we need?

ORGANIZATION

How do we support our own staff?

PERFORMANCE

How do we measure our results?

2. E

XECU

TION

Community management

Reputation management

Content creation

Copywriting

Applications & pages

Video interviews

We focus on project/program management, process structure across departments and training. Your own staff can fulfill the different roles themselves.

3. T

RANS

FER A social architecture that is using the network of people

Social media integrated in your organization,not as a separate silo or communications instrument

Change management - how to redefine impacted jobs

External consultants (like us) are no longer needed

TOOLS USED

SOCI

AL M

EDIA

COM

PASS

Huidige'posi+e'

Gewenste'posi+e'

COMMUNICATIE' LEREN'

VERBONDENHEID'

IDENTITEIT'

VAARDIGHEDEN'

KENNIS'

ATTITUDE'

ROLLEN'

VERANTWOORDELIJKHEDEN'

SUPPORT'

HEFBOMEN'

DASHBOARD'

ORGANISATIE'PERFORMANTIE'

TOESCHOUWER'

SPELER'

SPELVERDELER'An instrument developed by MedeMerkers

Puts your organization in line with customers

Identifies problem areas and guides your strategy

LIQUID ORGANIZATION MODEL

A model to transform organizations and make them liquid by using internal and external social media exposure

Huidige'posi+e'

Gewenste'posi+e'

COMMUNICATIE' LEREN'

VERBONDENHEID'

IDENTITEIT'

VAARDIGHEDEN'

KENNIS'

ATTITUDE'

ROLLEN'

VERANTWOORDELIJKHEDEN'

SUPPORT'

HEFBOMEN'

DASHBOARD'

ORGANISATIE'PERFORMANTIE'

TOESCHOUWER'

SPELER'

SPELVERDELER'

PILOTtry

asse

ss adjustrepeat

AWAKE DEPLOY EMBED SUSTAIN

brandcu

stom

er n

eeds

busin

ess n

eeds

productcommunity

corporate responsibility

operationalefficiencylegal com-

pliance

strategic differentiationrevenue growth

SOCIAL ARCHITECTURE

STAGED APPROACH

Phase AWAKE DEPLOY EMBED SUSTAIN

Department in charge marketing operations HR corporate

MedeMerkers contribution

audit, define strategy, run pilot project, program mgt.

training, toolchain design, partner selection

change management, conversion mkt.,

customer process mgt.

cocreation & innovation, roles & responsibilites,

Customer responsibility employees for trialeliminate roadblocks for social media core team C-suite sponsorship

Customer in boardroom (CCO)

Conversation Manager

Tools(functional scope)

Facebook, Twitter, Linkedin, Yammer

(soc. med. platforms)

Hootsuite, Engagor, Radian 6, Twitspark

(monitoring)

Jive Engage, Lithium, Salesforce.com (social CRM)

Rypple, Ning, BlueKiwi, custom dev.

(employee engagememt)

Instruments Social Media CompassSocial Performance

DashboardChange Management

Methodology Social Architecture

Outcome Definition of success (ROI)

Integrated social media marketing

Consistent customer experience Liquid Organization

PHASED PROJECT PLANNING

INTERESTED?

MedeMerkers

Grote Steenweg 146

3400 Landen

0478/48.21.11

info@medemerkers.be

twitter: @medemerkers

www.medemerkers.be