media and pr. afroz

ASSIGNMENT: MEDIA MANAGEMENT AND PR

STRATEGIESSUBIMITTED TO:

Prof. Dr. Sobhna Nerlekar MamSUBMITTED BY:

Afroz AnsariMCCM

3RD SEM2ND YEAR

Media management is seen as a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises.

What is media management?

Media management contains: Functions strategic management Procurement management Production management Organizational management Marketing of media enterprises

What does media management contains?

It covers all the goal-oriented activities of planning , organization and control within the framework of the creation and distribution processes for information or entertainment content in media enterprises.

What does media management covers?

Public Relation (PR) is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

PUBLIC RELATION (PR):

A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience.

To create long-term PR results, the most important step is to develop a PR strategy.

A PR strategy helps:- To organise PR activities - To make strategic decisions in a best way to communicate- To use the business stories for the target audience- To increase your profile and build brand awareness

What is PR strategy?

Determining goals and objectives Target audience Key messages Tactics Time frame Measuring your success

Steps in PR strategies:

To promote your business To communicate with your customers It helps to target your communication to the right

audience at the right time To find your key messages For better communication To get feedback

Need of a PR strategy: