media companies and daily deals by yipit
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Media Companies and Daily DealsDaily Deal Summit | September 23, 2011
HOW IS GOOGLE OFFERS
DOING?
3
Google Offers
4
Tough August
Monthly Revenue
(23%)
Revenue per Deal
(36%)
Google Portland
5
Portland Monthly Revenue
(32%)
Portland Revenue per Deal
(32%)
HOW IS AMAZON LOCAL
DOING?
7
Amazon Local
August Revenue per Deal
Los Angeles August Revenue($
in ‘0
00s)
WHAT HAPPENEDTO YELP?
11
Yelp
12
Yelp Revenue per Deal
13
Yelp Monthly Revenue
(52%)
HOW ARE OTHER MEDIA COMPANIES
DOING?
15
Groupon Domination
Groupon RevenueParity Line
Daily Deal August Performance by MarketIndexed to Groupon
Dea
ls R
un (i
ndex
ed to
Gro
upon
)
Revenue per Deal (indexed to Groupon)
WHAT CAN THEY DO BETTER?
Authority
Good deal?
Good business?
Google’s Authority?
Amazon’s Authority?
Yelp’s Authority?
TravelZoo’s Authority?
Other FactorsDid other people buy it? Just for a limited time?
Is it exclusive? Did their friends buy it?
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