media consumption trends and opportunities for the self-published creative

Welcome!Focus on (Self) Publishing

Tues 25th May 2010

Tonight’s presenters

• Robert Pratten– Reading habits

• Gini Graham Scott, Ph.D– E-books: Promoting & Advertising Your Book

• Christopher Drum– Developing content for the iPhone & iPad

Where Are We Today?

• KPMG Media and Entertainment Barometer– 1000 UK consumers (Sept 09 vs March 10)– Hours spent consuming digital media up from 6hrs

14min 7hrs 28mins

Traditional Media: What have you done in the past month?

Source: KPMG Media and Entertainment Barometer (March 2010)

New Media: What have you done in the past month?

Source: KPMG Media and Entertainment Barometer (March 2010)

Preferences: online (26%) offline (43%) don’t care (31%)

Source: KPMG Media and Entertainment Barometer (March 2010)

Problem?

• Getting discovered– explosion of content– need to be exceptional

• Getting paid– piracy– frictionless payment mechanisms

...but these are also the solution

Mix your (“e-book”) content delivery platforms

• Prioritize using these five criteria:– Ability to get paid– Ability to spread– Fit with lifestyle– Remarkability– Cost to implement

Summary

• Reading is still a popular leisure activity• Getting discovered• Make content more social (even “books”)• Co-creation/open critique• Use a freemium pricing model

• Getting paid• Use a freemium pricing model• Get an optimal platform mix

The End

Robert Prattentwitter.com/zenfilmswww.zenfilms.com