media goes social

THE WHAT, WHO, WHERE, WHY AND HOW OF SOCIAL MEDIA

Media Gone Social

Modern B*a*g Ladies – Getting to the HEART of

What Matters to You!

Connecting HEARTS to minds and hands

Connect Your WHY

With the Right

HOW

What is Social Media?

Social Media is…..

•A Tool•Powered by People•Giving Power to the People•Creating a Global Society•Removing physical barriers to sharing and communicating

Social Media is NOT….

•Mass media but is used by mass media outlets•A One Way Conversation•A Value System (you bring value to social media)•A Strategy

You Are Busy

   Number of

Response(s) Response Ratio

I own my own business. 14 56.0%I work outside of the home for a company I do NOT personally own. 14 56.0%I spend time volunteering for various organizations. 13 52.0%

I am retired. 1 4.0%

I work part time outside of the home. 3 12.0%I am responsible for most duties related to maintaining my household. 10 40.0%

Other 1 4.0%

Total 25 100%

How You Use Social Media

   Number of

Response(s) Response Ratioa way to stay connected with friends and family 17 68.0%a way to promote my business/organization (sales, products, announcements) 11 44.0%a way to share my expertise and passions 5 20.0%a listening post to learn more about customers needs 2 8.0%a way to prospect potential customers 9 36.0%a way to be of service to others 7 28.0%a way to share information my followers need and value 6 24.0%a way to spread joy in the world 3 12.0%n/a I do not use social media. 2 8.0%Total 25 100%3 Comment(s)

Top 3 Things You Want to Know

1. How do I use social media to improve business performance?

2. What is the difference between a personal and business Facebook Page?

3. How do I improve my privacy on Facebook?

Let’s Do an Experiment!

David Armano

Source: http://darmano.typepad.com/logic_emotion/

What is Social Media?

•Media for social interaction, using highly accessible and scalable communication techniques.

•The use of web-based and mobile technologies to turn communication into interactive dialogue.

• A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content."[1]

* Source Wikipedia

A common thread running through all definitions of social media is a blending of technology and social interaction for the

co-creation of value.*

What is Social Media?

•highly accessible •scalable•web-based and mobile technologies•user-generated content. •co-creation of value

Social Ice Cream

Source: http://darmano.typepad.com/logic_emotion/

High Engagement

High Engagement

Use of Technology

GreaterSocial Change

Greater Social Responsibility

Social Media

Source: http://darmano.typepad.com/logic_emotion/

How is Social Media Used?

What are some Social

Media Platforms ?

• Facebook• Twitter• LinkedIn• Blogging• Ning Social Sites• Kickstarter• Youtube• Podcasts• Community Forums• Photo Sharing

How do I use social media to improve business performance?•Establish an Online & Offline Presence •Why Fuel – Share Your HEART , Connect, Add Value•Listen First – Niche &Needs

• Ask Questions & Capture Data• Have Conversations

•Return to home base• Results producing activities

•Co-Creation – The 12:1 Give to Ask Ratio• Add Value• Establish Yourself as an Expert

•Encourage Sharing

How NOT to Use Social Media

Know, Like, TrustAuthenticTransparencyTrail of Engagement Evidence

Risks, Rewards & Dirty Laundry

What is the difference between a personal and business Facebook

Page?Facebook Personal Profile

Business Page

Who? Friends Limited to 5000

Fans Unlimited #

How? Jane the person or Jane’s business likes other biz pages.

Privacy? YES No

Features Private MessagesTag FriendsChat

DiscussionsAdsFans can mention your Biz

Be my Friend

Confirm or Ignore

1,000,000 Fans

YAH

How do I improve my privacy on Facebook?

•Go to Privacy Settings• Everyone• Friends of Friends• Friends Only

•Like These Pages – Facebook Safety & Facebook Security•Set to HTTPS:•Do not share hometown, birth date and address•Follow Google Alerts – FACE BOOK PRIVACY or FACEBOOK SECURITY•Start your own closed or secret group.

•SIGN UP TO RECEIVE NEWSLETTER•$50 DISCOUNT ON SELECT SERVICES•CONTINUE THE CONVERSATION ON FACEBOOK

Next Steps