media kit 2017 - longwoods · president/ceo vp professional services vp human resources vp finance...
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MEDIA KIT 2017
Longwoods™ publishes healthcare research, reports, reviews, commentaries and news from and for academics, scientists, clinicians, policymakers, administrators and pundits.
Publishing is our focus. Producing policy reviews, best practices and essential information for readers in healthcare management, practice, education and research.
Education programs are designed as collaboration between academic health services organizations, universities, and corporations. Education includes conferences, seminars and lectures.
Recruitment with thousands of healthcare professionals looking for the right job or the right candidate.
Longwoods™ Publishing Corporation | better care
Longwoods Publishing | 260 Adelaide Street East, No. 8, Toronto ON. Canada M5A 1N1
Longwoods.com and jobs.longwoods.comBanner Size in pixels CPM
Leaderboard 728 × 90 $60
Wide Skyscraper 160 × 600 $50
Electronic NewslettersEnewsletter Advertising Size in pixels Cost per issue
eLetter 468 × 60 $800
TOC Alerts 468 × 60 $350
eHealth Record 468 × 60 $300
HRResouces 468 × 60 $200
eBlast (occasional e-mail list only) HTML 600 wide $1,500
Print AdvertisingPlease contact Matthew Hart at mhart@longwoods.com.
Partnership and Sponsorship OpportunitiesPrograms are custom-built to suit your requirements. Opportunities range from sponsorship of events, publications, web products, awards and audio and video to a custom corporate micro-site within Longwoods.com, custom think tanks and bespoke events.
Social Media CampaignsLet Longwoods create custom Social Media campaigns to complement your activity.
Advertising SpecificationsFile formats .gif, .jpeg at 72 dpi and Flash files (if providing Flash file, please provide backup .jpeg/.gif file).
GuidelinesLongwoods.com and Longwoods Publishing follow the guideline standards provided by the Interactive Advertising Bureau of Canada (http://iabcanada.com/guidelines/).
Contact InformationAssociate Publisher Matthew Hart
Phone 416-864-9667 ext.113
E-mail mhart@longwoods.com
Website www.longwoods.com
Mailing address 260 Adelaide Street East, No. 8, Toronto, ON M5A 1N1
Studio address 54 Berkeley Street, Suite 305, Toronto, ON M5A 2W4
Media Opportunities
Longwoods Publishing | 260 Adelaide Street East, No. 8, Toronto ON. Canada M5A 1N1
Healthcare QuarterlyPublished four times a year, plus special issues focusing on best practices, policy and innovations in the administration of healthcare. For administrators, academics, insurers, suppliers and policy pundits. Editor-in-Chief G. Ross Baker, PHD. Professor, Institute of Health Policy, Management and Evaluation, University of Toronto, Toronto, ON.
Distribution for Canada by provinces and territories (per cent)
Newfoundland and Labrador
<1%Prince Edward Island
<1%
Nova Scotia 2% New Brunswick 1%
Quebec 4% Ontario 74%
Manitoba 2% Saskatchewan 2%
Alberta 6%British Columbia
8%
Yukon <1%Northwest Territories
<1%
Nunavut <1%
Longwoods Publications
World Health & PopulationPublished four times a year, plus special issues focusing on best practices, policy and innovations in the administration of healthcare in developing communities and countries. For administrators, academics and researchers. Editor-in-Chief Dr. Judith Shamian, President, International Council of Nurses, Geneva, CH
Healthcare PolicyPublished four times a year, plus special issues focusing on research and translation. Peer reviewed. For health system managers, practitioners, government and academics. Authors come from a broad range of disciplines including social sciences, humanities, ethics, law, management sciences, and knowledge translation. Editor-in-Chief Dr. Jennifer Zelmer, University of Victoria, Victoria, BC.
Canadian Journal of Nursing LeadershipPublished four times a year, plus special issues focusing on politics, policy, theory and innovations that contribute to leadership in nursing administration, practice, teaching and research. Peer reviewed. Editor-in-Chief Dr. Lynn M. Nagle, Lawrence S. Bloomberg Faculty of Nursing, University of Toronto, Toronto, ON.
HealthcarePapersPublished four times a year, with special issues focusing on reviews of new models in healthcare. Bridging the gap between the world of academia and the world of healthcare management and policy. Authors explore the potential of new ideas. Editor-in-Chief Adalsteinn Brown, Institute of Health Policy, Management and Evaluation University of Toronto, Toronto, ON.
Job Titles: (based on circulation and event attendance)
President/CEO VP Professional Services
VP Human Resources VP Finance & Admin
Director Finance VP Information (CIO)
VP Nursing Director Nursing
Director Food Services VP Medical Admin
VP Patient Care VP Services
Director, Lab Services VP/COO
Director, Pharmacy Director, Diagnostics
Radiologist Director Director, Dialysis
Executive Director VP Facilities
Visitor Demographics*
Average annual salary: $156,000Monthly readership: 70% of our readers each month are from healthcare facilities, universities and government agenciesReadership titles: 32% of our readers hold the title of vice-president or higherReadership by geography: 50% Canada, 24% USA, 5% UK, 2% Australia and 19% other nations.*Sources: Google Analytics, Web-server Analytics and subscription database.
Longwoods Readers
Longwoods Traffic (2016)
Site Traffic for longwoods.comAverage monthly unique visitors 55,000
Average monthly visitors 133,000
Average monthly page views 1,115,000 (8 pages per visit)
Registered individual users 18,866 (as of November, 2016)
Registered institutional users 952 (as of November, 2016)
Site Traffic for Jobs.longwoods.comAverage monthly unique visitors 7,178
Average monthly visitors 21,514
Average monthly page views 239,670 (11 pages per visit)
Registered Job seekers 1,747 (as of November, 2016)
Registered Employers 889 (as of November, 2016)
Social MediaTwitter@longwooodsnotes 2,105 followers
@elongwoods 1,307 followers
@longwoodsjobs 593 followers
Facebookwww.facebook.com/longwoodspublishingcorporation
658 Likes
LinkedInwww.linkedin.com/groups/4343740
155 members
E-newsletter Opt-In (as of November, 2016)Longwoods eLetter 7,991 Open rate of 20.2% (weekly)
eHealthRecord 2,457 Open rate of 17.7% (bi-weekly)
HR Resources 1,386 Open rate of 18.9% (bi-weekly)
Top 10 1,452 Open rate of 26.0% (monthly)
Occasional e-mail 5,677 Open rate of 19.9% (occasionally)
Table of Contents AlertsHealthcare Quarterly 4,319 Open rate of 18.6%
Nursing Leadership 2,628 Open rate of 19.6%
Healthcare Policy 3,365 Open rate of 22.3%
HealthcarePapers 3,858 Open rate of 17.4%
Electronic Healthcare 3,044 Open rate of 16.4%
World Health & Population 1,851 Open rate of 18.3%
Longwoods Publishing | 260 Adelaide Street East, No. 8, Toronto ON. Canada M5A 1N1
MEDIA KIT 2017
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