media pitch: thrive magazine

THRIVE Heal th Magaz ine

Hannah Maddison

>INTRODUCTION

My name is Hannah Maddison and I am here

today to convince you that my ideas for a

new magazine meet your brief.

My magazine is called Thrive, and it is a health

and fitness magazine for young female adults

in the North East.

CLIENT RESEARCH

>MY BRIEF

“ “ You have been commissioned by the Northern

Echo to produce a new magazine or newspaper product. Your product could be in

any style or genre but it must be self financed through sales or advertising. You must

also produce your magazine for a specified audience segment within the 16-25 age

group.

>HOW I INTEND TO MEET THIS BRIEF To ensure I meet the brief that I have been given, I have done the following;

-  Magazine Genre

-  Intended age group

-  Self finance

-  Socioeconomic

-  Audience researchı

>CLIENT LIMITATIONS - ADVERTISEMENTS will need to be local - MODELS from the local area - LANGUAGE needs to not include taboo -  IMAGES must by appropriate

-  NEEDS to champion the North East and be relevant to the local area

>THE AUDIENCE AGE: 16-24 years old SEX: Female STATUS: In education TRIBE: Athletic SOCIOECONOMICS: BC1 audience

>SECONDARY AUDIENCE PROBLEMS

-  No taboo or slang language

-  Nothing inappropriate or offensive content towards the

audience

-  Articles that suit both primary and secondary audiences

-  Range of readership ages

-  No nudity

> PCC CONSTRAINTS The PCC have certain rules that journalists must oblige by to protect the welfare of others. This means things such as harassment, children, accuracy, discrimination, privacy, intrusion and reporting of crime. To ensure I apply to these codes set by the PCC I have made 5 golden rules…

1BE ACCURATE;

2CONFIDENTIALLITY;

3BE SENSITIVE;

4SEEK CONSENT;

5DO NOT COPYRIGHT;

> UNIQUE SELLING POINT -  Aimed at a younger audience -  Range of articles -  Not typical articles -  Younger language and informal -  Models from the local area -  Will not be the stereotypical health magazine -  There are not many health magazines for young female adults

GENRE RESEARCH

>WHAT GENRE?

HEALTH & FITNESS

> MY MARKET COMPETITION

>GENRE RESEARCH masthead Clearly visible, featured at the top of the page. Bold and brightly coloured to stand out from the rest of the page.

main image Young model, ideal imagery

white background Gives a minimalistic, clean and modern look. Easy to add any colour to the background, and gives no limitations.

sell lines All sell lines are clean and tidy..

shapes Another form of a sell line; however it adds to the cover to make it more appealing.

Main image Famous model, ideal imagery

font Modern font

skyline Bright bold and gives extra information to potential reader.

shapes Another form of a sell line; however it adds to the cover to make it more appealing.

AUDIENCE RESEARCH

>PRIMARY AUDIENCE PROBLEMS -  AGE RANGE: It is a large age range; therefore I must cater for

all of their interests.

-  FINANCIAL ISSUES: BC1 students will not have much money,

needs to be available for target audience.

-  TRIBE: Small tribe, needs to appeal to a variety of people.

-  APPROPRIATE TOPICS: Content featured needs to appeal

and interest audience.

-  ADVERTIMENTS: Although need to be local, they need to

attract primary audience.

THE MAGAZINE

>DESIGN

-  COLOUR SCHEME WILL BE PASTEL COLOURS; MOSTLY FEMALE DRIVEN

COLOURS

-  MIXTURE OF ARTICLE TOPICS, RELEVANT TO HEALTH AND FITNESS

-  FOLLOW SIMILAR DESIGNS OF: WOMEN’S HEALTH, SHAPE AND

NATURAL HEALTH

-  FREE TO VIEW DISTRIBUSTION

>THE NAME

THRIVE -  WHY THRIVE?

-  WHAT ARE THE CONNOTATIONS? -  DOES IT STAND OUT AGAINST THE COMPETETION?

>AIMS -  Inform target audience of health issues

-  Focus on young people

-  Wide variety of articles

-  Informative

-  Provide a wide range of topics they will be

interesting in

-  Create a magazine young people would like to

read

>FONT AND COLOURS

GOBOLD CHAMPAGNE & LIMOUSINES

BodoniXTı

Lauren script

bebas

>FRONT COVER

- Layout: structured, simple, minimalistic and

modern.

- Colour scheme: orange. Light, colourful and

relaxed.

- Imagery: relatable, mirrors target audience,

window to future self, white backdrop, butterfly

lighting.

- fonts: bold masthead, block letters, easy to

read and simple.

>CONTENTS PAGE

- Layout: simple, relaxed, not too much on the

page and modern

- Colour scheme: light orange, light tone.

- Imagery: continuity, similar images from cover,

mirrors target audience, window to future self, white

backdrop, butterfly lighting.

- fonts: mixture of fonts, easy to read

>ARTICLE 1 – my boyfriend survived a brain tumour - Layout: simple, static, modern

- Colour scheme: pastel shades of pink and

white, black text

Imagery: two models, couple, white backdrop,

butterfly lighting

- fonts: script style, serif, easy to read

>ARTICLE 2 – 10 steps to a wow waist - Layout: structured, sectioned,

- Colour scheme: light blue. Light, colourful and

relaxed.

- Imagery: female model, white backdrop,

butterfly lighting.

- fonts: bold headline, block and thin letters, easy

to read and simple, shape behind text.

>ARTICLE 3 – fast food facts

- Layout: structured but busy, and modern.

- Colour scheme: greens. Light, colourful and

relaxed.

- Imagery: mostly all objects, little if any models.

- fonts: bold masthead, block letters, easy to

read and simple.

Please take a minute to look at my flat

plans

>MOCK UP 1

Positive feedback  

I like the colour scheme  

I like the images used  

The  layout  Of  the  two  pages  Looks  good  The fonts work well together  

I am attracted to

this page  

I  think  the  text  spread  out    looks  really  good  

>MOCK UP 2

Negative feedback  

Very

Plain  

Too much text altogether  

Not much on the page

Doesn’t attract me  to  

read it

Doesn’t look like a health magazine  

I like the images used  

COMMERCIAL VIABILITY

>DISTRIBUTION

-  I have decided to use the free to view system.

-  Distributed through schools, colleges and universities in the North East area.

-  This does not create unnecessary extra wasted copies.

-  Saving cost and contributing to the environment.

BUDGET

>PERSONNEL COSTS

Personnel   Hours  needed   Freelance  rate   Total  cost  

Journalists   10   25   250  

Photographers   11   120   1320  

Models   11   15   165  

Subeditors   12   25   300  

Researchers   5   12   60  

Ligh>ng  assistant   11   30   330  

Make  up  assistant   4   110   440  

Total   2700  

>EQUIPMENT COSTS

Personnel   Hours  needed   Hire  rate   Total  cost  

Studio  space  rental   11   15   165  

Flash  ligh>ng  studio  kit  

11   0   0  

Camera   11   90   990  

Addi>onal  lens  hire   0   0   0  

Travel   2   7   14  

Props   0   0   0  

Total   1169  

>TOTAL

Total Expenditure

Printing

Personnel Costs

Equipment Costs

£4898

>ADVERT INCOME

Advert Type Rate

Back cover 750

Inside front 750

Inside back 750

Double page spread 0

Full page 0

Half page 350

Quarter page 180

Eighth Page 100

Total: £2960

>PROFIT/LOSS

-£1924 A loss of

THANK YOU ANY QUESTIONS?