media through the looking glass: how online and print are collaborating to evolve an industry
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Media Through The Looking GlassHow online and print are collaborating to evolve an industry
Web
CRAZY
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People meet, idea is born
Print is dead, no?
Offset litho revenues decline 18.1% since 2008
Digital print revenues increase 27.2% since 2008
source: Canon IPEX Survey, 2010
The digital press: future of print
Personalization for all
(at least for 1B social network users)
ONLINE
•Niche content•Personalized•Social relevance
The applications are vast…
source: postegram.com
sources: personera.com, hotprints.com, niuu.de
ONLINE
•Design•Content layout•Brand advertising
The applications are still vast…
source: paper.li
source: flipboard.com
“A magazine is so much more beautiful than what's online” – Mike McCue, Founder, Flipboard
The future of media is: Me (You)
•My interests•My friends•Less noise•Less waste
ONLINE &
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