medical tourism marketing: how to turn the web “window shopper” into a paying patient
Post on 17-May-2015
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How to turn the web “window shopper” into a paying patient
Keith Pollard, Intuition Communication
What we want...
© Intuition Communication Ltd 2012
What we want...
© Intuition Communication Ltd 2012
Your aim
Attract Engage CreateLead Convert
© Intuition Communication Ltd 2012
The smart consumer
© Intuition Communication Ltd 2012
• Consumers compare the prices
• Consumers compare the offering
• Consumers make multiple comparisons!
The smart consumer
© Intuition Communication Ltd 2012
• Consumers compare the prices
• Consumers compare the offering
• Consumers make multiple comparisons!
medical tourist
Medical tourists
Medical tourists
Medical tourists
Attract...
© Intuition Communication Ltd 2012
Attract...
© Intuition Communication Ltd 2012
Pay Per ClickSearch Engine Optimisation
Banner advertising
Attract...
© Intuition Communication Ltd 2012
Social media
Content marketing
Pay Per ClickSearch Engine Optimisation
Banner advertising
Social media
© Intuition Communication Ltd 2012
Social media
© Intuition Communication Ltd 2012
Social media
© Intuition Communication Ltd 2012
IVF clinic in Norway...122 posts
12,879 views!
Content marketing
Content marketing
Engage
Trust
© Intuition Communication Ltd 2012
Who are you?Are you credible?Will I be OK?
© Intuition Communication Ltd 2012
Engage
Which one would you
trust?
Create Lead
Encourage
© Intuition Communication Ltd 2012
• Call to action• Make it easy!• Incentives
Calls to action
Simple....?
Your aim
Convert
© Intuition Communication Ltd 2012
• Who does it• What they do• How they do it
Convert
© Intuition Communication Ltd 2012
Success rate
Time to respond
Quality of response
Relevance of response
The personal touch
Time to respond
< 24 hours 24 - 48 hours 3-5 days Over a week Never...0%
5%
10%
15%
20%
25%
30%
35% 33%
19%
23%
6%
19%
Response Time
© Intuition Communication Ltd 2012Mystery shopping: Research for UK private hospital group
© Intuition Communication Ltd 2012
Quality...
Thank you for your enquiry with XXX Hospital Mr YYY consults and operates here at XXX on a weekly basis the cost for a consultation is £XXX.XX and the cost for a Breast Enlargement is £XXXX.XX at the moment we do not have a scheme for payment.
© Intuition Communication Ltd 2012
Quality...
Thank you for your enquiry with XXX Hospital Mr YYY consults and operates here at XXX on a weekly basis the cost for a consultation is £XXX.XX and the cost for a Breast Enlargement is £XXXX.XX at the moment we do not have a scheme for payment.
If you email your address we can send you detailsYhank you
Your aim
Attract Engage Lead Convert
© Intuition Communication Ltd 2012
Your aim
Attract Engage Lead Convert
© Intuition Communication Ltd 2012
TRUST!
Your aim
Attract Engage Lead Convert
© Intuition Communication Ltd 2012
TRUST!
• VISIT
• Treatment Abroadwww.treatmentabroad.com
• International Medical Travel Journalwww.imtj.com Free newsletter
• Health Tourism Blog www.imtj.com/blog
© Intuition Communication Ltd 2012
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