medicine 2.0 09 opening talk

1Gunther Eysenbach MD, MPH, www.medicine20congress.com

2Gunther Eysenbach MD, MPH, www.medicine20congress.com

Gunther Eysenbach MD MPH

Gunther Eysenbach MD MPH

Associate Professor Department of Health Policy, Management and Evaluation, University of Toronto;

Senior Scientist, Centre for Global eHealth Innovation,Division of Medical Decision Making and Health Care Research; Toronto General Research Institute of the UHN, Toronto General Hospital, Canada

Editor/PublisherJournal of Medical Internet Research (JMIR)

Welcome from the Conference Organizer + Chair

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WTF is Medicine 2.0 / Health 2.0 ?

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Health care needs change

Medicine 1.0: the mess it is today

Medicine 2.0: What it could / should be

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Health care and medicine needs to change

The status quo• Focus on curative medicine,

not prevention• Intransparencies, hierarchies,

proprietary systems • Information silos, inadequate

patient access to information• Intermediaries, gatekeepers,

“doctors know best” • Focus on modelling/storing

medical information

The Medicine 2.0 “values”• Participation, Empowerment

(Endusers, Patients)• Openess, sharing data,

experiences, outcomes• Collaboration, Interoperability,

patients as partners• Apomediation, wisdom of the

crowds complementing experts• Social networking, modelling

and storing relationships between people, facilitating peer-to-peer communication

(Eysenbach, J Med Internet Res 2008)

6Gunther Eysenbach MD, MPH, www.medicine20congress.com

Social Networks

• enables and facilitates collaboration and collaborative filtering processes (selection of “relevant” information based on what peers are doing)

• reputation and trust management

• viral dissemination of information and applications, exciting tool for public health professionals

• potentially powerful tool to engage users, in that it provides “social” incentives to enter, update, and manage personal information

8Gunther Eysenbach MD, MPH, www.medicine20congress.com

Some questions

• What are the implications for health, health policy?

• How do the "generic" Web 2.0 concepts and technologies translate into Health applications?

• What are the specific requirements for health-related/medical social networking applications?

• What are the research questions and issues?

• What are the determinants of success or failure in developing and deploying these applications?

• Is the “hype” supported by evidence?

• What can we expect for the future?

9Gunther Eysenbach MD, MPH, www.medicine20congress.com

Participants

• 180 registrants• Participants from 23 different countries

– Australia– Belgium– Brazil– Canada– China– Czech Republic– France– Germany– Greece– India– Ireland– Italy– Japan– Korea, Republic Of– Netherlands– New Zealand– Peru– Slovenia– Spain– Sweden– Switzerland– United Kingdom– United States

10Gunther Eysenbach MD, MPH, www.medicine20congress.com

Walking the talk: Some experiments in open / collaborative peer-review

11Gunther Eysenbach MD, MPH, www.medicine20congress.com

Join the social network at http://medicine20.crowdvine.com/

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http://feeds.feedburner.com/med2users

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http://feeds2.feedburner.com/Medicine20AggregatorV2

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http://tinyurl.com/med2itunes

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http://feeds.feedburner.com/medicine20podcast/

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Use tags “medicine20, medicine2009”

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Audience Response System in Closing Session

25Gunther Eysenbach MD, MPH, www.medicine20congress.com

Some suggestions and housekeeping notes

• Sign up for the Social Network (http://medicine20.crowdvine.com/)• Blog, blog, blog, blog ! (Twitter: #med2 - NOT #med20)• Be interactive and speak from the floor (use mic’s)– there is plenty of

time for discussions. Let’s crowdsource our collective wisdom!• Stick to allotted speaking time: 4 speakers in 90 min sessions: 15 min

speaking time + 5 mins Q&A(3 speakers: 20 + 10 min Q&A)

• Sessions are recorded – use floor mic’s in the auditorium(in CR2+CR3: Speakers please repeat the question)

• Recordings will be available as podcast / on iTunes (with some delay)• Limit advertising in your talks – clearly distinguish marketing talk from facts

and disclose financial interests• Fill in the blue evaluation form • Interested in organizing a future Medicine 2.0 congress?• Free Internet access: Choose the “guest” wireless network and enter your

email address• Lunch = unconference

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Dinner Cruise - Thursday 6:30pm - 10:30pmVery few tickets left , available at registration desk ($120)

Pick up at Delta Lobby at 6:30pm (sign transportation form)

27Gunther Eysenbach MD, MPH, www.medicine20congress.com

Thank you!

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