meet daphne digital
Post on 21-Oct-2014
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Hello!
One Step UpOur Perspective for Online Marketing
Daphne Digital is a digital and interactive partner covering full service digital execution andstrategy, strongly specialized in business intelligence, user experience, and optimization. Itaims to serve in variety of sectors and different scales of businesses with its locally and globally experienced consultants.
The main concern is to achieve the business goals while having the maximum return on investment.
As a learning organization, we support a transperant and sharing environment to contribute to the overall organizational capability.
Increasing leads and sales, should notnecessarily mean increasing costs.
Our ServicesCustomer Acquisition
All online marketing practices from increasing your website visibility onsearch engines to the placement of your ads and attracting the rightcustomers;
• SEM (Adwords, Mobile, Video)• SEO• Facebook Marketing• Display & Remarketing• Lead Campaigns
Customer Retention
Targeting active and profitable customer groups;
• E-mail Marketing Consulting• Social Media Strategy• Display & Remarketing• CRM and Customer Analysis
Our Services
Business Intelligence and Optimization
Increasing the website and budget efficiency by;
• User experience based onsite optimizationo Page tests (A/B, multivariate, split)o Check out and Form Optimizationo Landing Page Optimization (LPO)• Customized automated reports with sector specific KPIs tominimize the time spent on reporting
Strategy Management
Customized strategic solutions for your business in accordance with the business model, goals and target markets
• Marketing Budget & Planning• Online Marketing Consultancyo Marketing Channel Strategieso Channel Attribution & Allocation• Online Marketing Workshops, specialized training programs
Our Services
Online Marketing Audits
Evaluation of current marketing channels, campaigns and reporting, identification of possible improvement areas with recommended roadmaps;
• Google Adwords Audit• Facebook Ads Audit• SEO Audit• Email Marketing Audit• Websitesi UX Audit• Google Analytics Audit
Startup Consultancy
Evaluation of your new business ideas to create an excellent startup marketing and business plan;
• Budgeting• Online Marketing Plan Consultancy• Network Support• Integration of New Marketing Channels and Reporting Tools
Our Services
Online Marketing Training and Workshops
Daphne Digital delivers its online marketing experience via trainings and workshops supported with the applicable sector specific best practices;
• Introduction to online marketing• Google Adwords setup and optimization• Introduction to SEO• Advanced SEO and SEO revenue improvement processes• Introduction to Facebook marketing and generating revenue via social
channels• Landing page optimization and user experience • Introduction to email marketing• Database integrations in email marketing, segmentation and CRM• Google Analytics and online marketing reporting practices
*Trainings are available in English and Turkish.**Trainings are also available via online channels
Our Team
Ayşenur Güven - CEO
Experience Knowledge
Sectorial Expertise
Important Projects
aysenur@daphnedigital.com tr.linkedin.com/in/aysenurguven
• Built up and managed online marketing teams and activities for Turkey, MENA and global markets mainly US, CA and Western Europe
• 8 digit marketing budget spending for travel and ecommerce
• 9 digit revenue generation• Introduction of web
analytics, email marketing and SEO tools together with other SaaS platforms to increase performance
• Organizational Structuring for Metglobal and Rocket Internet
• Worked with different business units like HR, IT and operations and customer relations for overall business development
• VP of Marketing for Rocket Internet Turkey&MENA, Istanbul, Turkey
• US Office Director Metglobal, New York, NY
• Marketing Manager for Metglobal Group, Istanbul, Turkey
• Assisted to MDs and CEOs• 8 years of experience on
online marketing and management
• Travel (OTA)• B2C & B2B• Airline & Hotels
• E-Commerce • Fashion, Household
Sports Goods,• Daily Deal,
Aggregators• Healthcare
• Search Engine Marketing• Search Engine Optimization• Web analytics• Email marketing• Display & Retargeting• Affiliate Marketing• Social Media Marketing• Landing page optimization• Conversion rate and
campaign optimization• Campaign structuring &
process building• Business Development• Business Planning and
Budgeting• Organizational
Development• Media Buying• Project Management• Team management &
Leadership
Our Team
• 5 years of experience on online marketing
• Turkey, Middle East, North America, UK, EU Markets
• Travel, Retail, Automotive & Health Care sectors
• Rocket Internet, Metglobal
E-Deniz TÜRKOĞLU – Director Of Marketing
Experience Knowledge
• SEM• SEO • Social Media Marketing• Mobile Marketing• Facebook Ads• E-mail marketing• Display & remarketing• Web analytics• Website Optimization • IT project management• Strategic planning• Team building &
management• Overseas team
management
Sectoral Expertise
Important Projects
• Managed marketing activities for; 12 turkish, 2 intrenational, 2 Middle Eastern websites
• Builded marketing structure for 4 websites
• Managed 20 IT Projects on various platforms (Web, Mobile, Facebook etc)
• Managed largest Adwords and Facebook Ads accounts in Turkey.
• Generated 6 digits monthly revenue from social media
• Builded Turkey’s 1st open graph application on e-commerce
• Travel• E-Commerce
• Fashion • Household Goods &
Electronics• Sports Goods• Daily Deal• Aggregator Sites
• Healthcare • Automotive
deniz@daphnedigital.com tr.linkedin.com/in/edenizturkoglu
Our Team
• Before Daphne Digital, worked at a leading bank in Turkey and Rocket Internet experienced in business intelligence, process optimization, performance measuring and UX development.
Ömer Sina ALTAŞ – BI & Optimization Director
Experience Knowledge
• Website testing• Website performance
measuring• Online performance
reporting • Landing page optimization
Campaign optimization• Campaign structure &
process building• Retargeting• TV campaigns performance
evaluation
Sectorial Expertise
Important Projects
• Created reporting processes and structures in Rocket internet for Turkey and Middle East ventures based on Rocket best practices
• Run online lead generation campaigns with 7 digit budget for one of the fastest growing banks in Turkey.
• Run periodic website tests for Rocket Turkey ventures, some become best practice among Rocket.
• Finance• E-Commerce
• Fashion • Household Goods &
Electronics• Sports Goods• Daily Deal• Aggregator Sites
• Healthcare • Automotive
omer@daphnedigital.com tr.linkedin.com/in/omeraltas/
Our team
• At Turkey’s big and important e-commerce platforms eg. Rocket Internet, Markafoni, Trendyol she gained experience at Content Marketing and Brand Management.
• With help of web analytics knowledge, gained experience at ‘performance oriented digital content&media management’.
• Managed various UI, UX and Landing Page Optimization projects at Rocket Internet.
Selin Aktaş –Online Marketing Consultant
Experience Knowledge
Sectorial Expertise
Important Projects
• Senior Editor at ALL Magazine and Editor In Chief for ALL for kids Magazine. Held a leading position in a national publication for 4.5 years.
• Created digital brand positioning processes for local brands e.g THY, Koton, Desa, İpekyol, Derimod and Digiturk.
• Creative Content Manager at Rocket Internet Turkey&MENA’s fashion e-commerce website Zidaya.com with a team of 24 includes editors, analysts and web designers, which reports directly to the CEO. She leaded whole content creation, development and reporting process with that team.
• Creative Content Manager at Trendyol and Modagram.com. Leaded E-mail marketing and digital PR of Modagram.com.
• Assistant Brand Manager at n11.com . Campaign creation, social media management and brand equity. From TV Commerical idea to website design, from budget management to celebrity endorsement, she leaded various projects in different lines.
• E-Commerce• Fashion• Market Place• Household Goods&
Electronics• Magazine and Publishing/
Fashion
selin@daphnedigital.com tr.linkedin.com/in/selinaktas/
• Content Marketing• Web Analytics• User Experience • Brand Management• Project Management• Social Media
Strategy&Advertising• Digital PR• Email marketing • Integrated Marketing
Our Team
• Before Daphne Digital, worked at an engineering company and Zomato.com; experienced in business development and sales.
Deniz Toraman – Junior Online Marketing Consultant
Experience Knowledge
• Business development• Direct sales• Web Analytics• User Experience • Brand Management• Project Management• Strategy&Advertising• Website and channel
performance measuring Sectorial Expertise
Important Projects
• Core sales team member at Zomato.com Turkey, assisted in structuring the sales process at start up process
• BTL materials management at Zomato.com
• Managed the adwords ads for Zomato.com Turkey
• Sold the website space and acted as a publisher at Zomato.com. Helped the advertisers maximize their ROI with supportive reports and strategic actions.
• Restaurant• Lifestyle
• Food & Drink• Entertainment
deniz.toraman@daphnedigital.com tr.linkedin.com/in/deniztoraman/
Some Referances
To learn our other references and to find out how we can improve your business you can contact us now.
Some Referances
Contact Us
Barbaros Bulvarı Gurel Apt. A-Blok 47A/17 Beşiktaş ISTANBUL TURKEY
www.daphnedigital.com info@daphnedigital.com
0090 533 581 35 79 / 0090 212 325 50 55
/DaphneDigital
/company/daphne-digital/
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