meet taiwan - shake and share campaign bma - #icca12 tuesday 23/10/2012
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MEET TAIWAN
Shake to Share
Sponsored by Bureau of Foreign Trade
Shake to Share
Challenges
TIBET
TAIWAN THAILAND
TUNISIA
TURKEY
TANZANIA
TOGO TRINIDAD AND TOBAGO
TAHITI
Participants = Promoters
CVB
PCO
Delegates
Innovation & Creativity
Enlist the help of local meeting organizers by giving them a useful tool for free
Make our tool so interesting and compelling that organizers and delegates want to use it
Create buzz as well as revenues from the use of the tool
From Participants’ Perspective
Ice Breaker
Shake to Share
Lantern Installation
天燈上升的圖
19
Key Steps We Took
PCO Briefings
Conference Sites
Exhibitions
Fam Trips
Media Reports
What Have We Achieved
Overreached Our Targets
35
34,000
Expect to reach over
100 million viewers by 2016!
Your Ad Goes Here
Lessons Learned
Allies
Social Media
Lasting Campaign
FOR AS LONG AS YOU WANT
ICCA Surprises
Thank You.
Sponsored by Bureau of Foreign Trade
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