merchandising and buying
Post on 25-May-2017
224 Views
Preview:
TRANSCRIPT
MERCHANDISING AND BUYINGThe Sexy Marketers
Chua, RyanDe Luna, TyroneQuinio, Jonathan
See, JessicaSoon, Alexis
Tangtatco, Eunice
MERCHANDISE MANAGEMENT-the process by which a retailer attempts to offer the right quantity of the right merchandise in the right place at the right time and meet the company’s financial goals.
BUYING ORGANIZATION
Merchandise Group- managed by a general merchandise manager (GMM)- a general product sold by a retailer
BUYING ORGANIZATION
Department- managed by divisional merchandise managers (DMMs)- a more specific product in the merchandise group
BUYING ORGANIZATION
Classification- groups of items targeting the same customer type- process of grouping something according to shared characteristics
BUYING ORGANIZATION
Category
- next lower level in the classification scheme
- each buyer manages several merchandise categories
- a division of things regarded as having a particular shared interest
BUYING ORGANIZATION
SKU (Stock-Keeping Unit)- smallest unit available for inventory control
- usually means a particular size, color, and style
BUYING ORGANIZATION
MERCHANDISE CATEGORY - THE PLANNING UNIT
What is merchandise category?- It is the basic unit of analysis for making merchandising management decisions.- It is an assortment of items that customers see as substitutes for one another.
Retails also defines categories in terms of brands
- is an approach to managing merchandise assigns one buyer or category manager to oversee all merchandising activities for the entire category.
Category Management
Category Captain
It works with the retailer to develop a better understanding of shopping behavior, create assortments that satisfy consumer needs, and improve the profitability of the merchandise category.
MERCHANDISE MANAGEMENT PLANNING SYSTEM
1. Staple Merchandise Category
2. Fashion Merchandise Category
Staple Merchandise Category- continuous demand over an extended time period
Staple Merchandise Category
- Continuous replenishment
- Continuous monitoring of merchandise sale and generating replacement orders
Fashion Merchandise Category
- in demand for only a short period of time
Fashion Merchandise CategorySeasonal Merchandise
- Sales fluctuate depending on the time of the year
Forecasting Fashion Merchandise Category
1. Previous sales data
2. Market research
3. Fashion and trend services
4. Vendors
BUYING CYCLE
- before making any purchase of goods/services or ideas, customers typically go through a buying cycle, that are awareness, conducting research and then making a purchase decision
BUYING CYCLE
top related