mergel science2.0 wise 2012
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8/3/2019 Mergel Science2.0 WISE 2012
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Science 2.0:
Social Media Use in Academia
Ines MergelAssistant Professor Department of Public Administration
Maxwell School of Citizenship and Public Affairs
Syracuse University
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Open Science
http://www.nytimes.com/2012/01/17/science/open-science-challenges-journal-tradition-with-web-
collaboration.html
http://chronicle.com/article/Who-Gets-to-See-Published/130403/ http://www.theatlantic.com/business/archive/2012/01/
locked-in-the-ivory-tower-why-jstor-imprisons-academic-research/251649/#.Txm6u-ohwpQ.twitter
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Social media
Social networkingAcademic communication
¡ What kind of relationships do you need?
¡ How can you tap into existing social networks?
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Academia = Ivory tower
¡ Strict rules
¡ Hierarchical¡ Based on seniority and
merit
¡ BUT: Clash of generations
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Academic networking
Photo source:http://www.cartoonstock.com/directory/o/old_boys_network.asp
¡ What kind of ties do youneed?
¡ Research, Teaching,
Service
¡ Local & global
¡ Professional & social
¡ Practitioner & academic¡ Informal & formal
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Social
networkingprinciples driving
human interaction
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Birds of a feather flock together
¡ Homophily in socialnetworks
¡ Similarity breeds connection
Result:Personal networks are (too)
homogenous
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Six Degrees of Separation &
Small World Phenomenon
Watts, D. J. (1999). Small Worlds: The Dynamics of Networks Between
Order and Randomness. Princeton University Press.
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"The Strength of Weak Ties“
(Mark Granovetter)
¡ Strong ties: arise from long-term,frequent, and sustained interactions
¡ Weak ties arise from infrequent andmore casual interactions: bridge
social distances
Activate weak ties for innovativeinformation
Picture source: http://www.wrike.com/projectmanagement/07/28/2008/Project-Management-
Software-Mind-Mapping-Weak-Ties-and-the-Human-Brain
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Social media applications for teaching & research
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ResearchGate
http://www.researchgate.net
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Google Scholar Citation Page
http://scholar.google.com/citations
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Developing a researcher
profile through social media
¡ Weblog
Find your network(s) anddevelop your digital self!
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Source:
http://www.webdesignerdepot.com/2009/03/50-twitter-comic-strips/
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Use of #MyResearch hashtag on
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Twitter in Higher Education
¡ How frequently do you use Twitter for the following activities?
Never Rarely Some-times
Occasionally Frequently
To shareinformationwith peers
6.5% 6.9% 15.4% 22.1% 49.1%
Tocommunicatewith students
33.9% 20% 14.1% 16.8% 15.1%
As a learningtool in theclassroom
44.2% 21.2% 11.0% 13.9% 9.7%
As a real-timeinformationsource
5.9% 8.7% 15.0% 18.6% 51.8%
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How to use Twitter for …
¡ Create Twitter groups to
share information with your students
¡ Early information channelfor your class topics
¡ Connect to potential guest
speakers
¡ Network with other academics teaching in your field
¡ Access early publications
¡ Newest PEW studies
¡ Most retweeted must-read articles
¡ Follow conferences
(backchannel), save travel
money
¡ Download and analyzeTwitter attention networks
Teaching Research
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Twitter as a
“Global Faculty Lounge”
¡ Asymmetric information sharing
¡ Track a conference
¡ Instant feedback :
¡ Public note pad:
¡ Follow a professional:
¡ Social proof
¡ Measure of influence: “we view abehavior as more correct… to thedegree that we see othersperforming it”
¡ Subscribing to content that a lotof other people subscribe to
¡ Number of retweets, likes or content shared (reused)
¡ Twitter as a networking andprofessional development tool
¡ Success depends on
¡ who you are connected to andwith;
¡ how frequently you participate;
¡ how conscientious you are aboutcontributing value to thecommunity.
Joanna C. Dunlap and Patrick R.Lowenthal in Horton Hears a
Tweet (EDUCAUSE Quarterly, vol.34, no. 4)
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Twitter interface
Twitter handle (@)
Search
ReTweets
@Mentions
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#Hashtags
¡ A topic with a hash symbol (”#”) at the starteach Twitter message
¡ Easy to search for & help to organize messages
¡ No need to follow everyone who writes abouta specific subtopic
¡ Examples:
¡ Prominent #hashtag: #followfriday
¡ Conference as #hashtags¡ Names as #hashtags
¡ Topic areas as #hashtags
¡ …
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ReTweet = Twitter love
Repostings
¡ Convention to replicate other people’sposts
¡ Add “RT” to a post
¡ (via @name)¡ Use “HT” (hat tip)
Hightlights, that the original post/ideacamefrom someone else
¡ “OH” = overheard
¡ Sometimes called “Twitter love”
¡ An indicator of who you pay attention to
¡ Correct attribution
¡ More on the science of ReTweets:http://mashable.com/2009/02/17/twitter-retweets/
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Twitter applications
¡ Overview of 19 Twitter desktop applications:
http://mashable.com/2009/06/27/twitter-desktop-
apps/
¡ Twitter started#appwednesday:
Unofficial Twitter application
suggestions
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Desktop applications:
Tweetdeck
¡ TweetDeck.com
¡ Column view of all
Twitter functions
¡ Save searches byhashtag w/o follow
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Free blogging tools
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Free blogging tools
https://www.blogger.com/ http://wordpress.org/
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Personal blogs
http://andrewmcafee.org/blog/
http://inesmergel.wordpress.com
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Topic-area blogs
http://www.iq.harvard.edu/blog/netgov/ http://blogs.law.harvard.edu/digitalnatives/
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School blogs
¡ “The Green Grok”
¡ Nicholas School of the Environment
at Duke University by Dean BillChameides
¡ YouTube channel
¡ iTunesU
¡ Technorati favorites
¡ Students and travel blogs
http://www.nicholas.duke.edu/thegreengrok/
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RSS feeds¡ "Really Simple Syndication"
or "Rich Site Summary”
¡ Syndication of frequently
updated content¡ Blog entries
¡ News headlines
¡ Radio
¡ Audio
¡ …
¡ In XML format
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Social media pitfalls
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Tweet, wordpress or linkedin with me:
http://www.linkedin.com/in/inesmergel/
http://twitter.com/InesMergel
(http://inesmergel.wordpress.com
iamergel@maxwell.syr.edu
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