message presentation

Developing andDelivering theMessage

Saturday, June 27Gordon Mayer, vpCommunity Media Workshop

Union Communications Conference, @ Univ. of Ilinois

What would you tell President Obama about What would you tell President Obama about your work if you crossed paths jogging?your work if you crossed paths jogging?

CMWho?

Transform, Order, Set Goals

TurnoutAttendance at an event

Why we communicate

AwarenessUsually traces back to money

Advocacy Best to engage audience

‘Facts Are

Meaningless’

What Are Our Goals?

Who Are Our Audiences?

More on messages

Got milk? / ¿Toma leche?http://www.gotmilk.com/fun/toma_leche_2.html

WhatStoriesCarryOurMessagestoOur Audiences?

• Hi! My name is _____ and I work with…

• You know how… (problem)

• Well, what we do is…(feature)

• So that …(benefit)

• We’re kind of like the…(metaphor)– Feature: the physical traits or description of what you do

– Benefit: a feature translated into a member’s satisfaction. What do the members get because of what you do?

– Metaphor: a comparison that can be funny or startling; goal is to make your work familiar.

Crafting an Elevator SpeechWho we are, in a minute or so

Why We’re Here?

What about these?

Cesar Chavez

How did you find out about the grape boycott?

Getting the message 40 years ago

• In 1973, 17% of American consumers participated in the grape boycott.

• Did you (if you are old enough)?• How did you get the message?• Was it through the national media?• Was it through the mainstream

local media?

More tips on our home page:www.newstips.org

Learn more at the blog:www.communitymediaworkshop.org

Join our network atwww.nonprofitcommunicators.ning.com

Gordon Mayer, gordon@newstips.org312-369-7722

Thank you!