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The World of Event Decoration
29. 1 – 2. 2. 2010
In the limelight.
Benefit from the attention of over 30,000 trade visitors from inside and outside Germany.
Christmasworld is the leading international trade fair for festive decorations and offers the opportu-
nity to make unique contacts with international buyers from all types of organisation – from small
retailers to large-volume outlets, as well as other high-demand customers, e.g. from the hotel,
restaurant and event sectors. Make the most of this outstanding opportunity to create an impressive
product presentation and achieve optimal orders. Step into the limelight of the international sector.
From 29 January to 2 February 2010.
Demonstrate your market presence.
In the perfect environment.
Only at Christmasworld will you find the perfect environment for your
product range – whether classic festive decorations or modern design
items. No other trade fair allows you to demonstrate your presence
within the complete spectrum of decoration products – professionally,
directly and with maximum quality. And nowhere else will you find
such high-quality visitors or such broad access to new target groups.
Over 30,000 trade visitors – from Germany and 103 other countries.
Buyers from all types of trading organisation as well as commercial customers, e.g. from the hotel, restau-rant and event sectors.
The entire product spectrum of the industry – the ideal environment for your offer.
Unique orientation guides, e.g. the Christmasworld Trend Show, point buyers directly to your products.
Your benefits at a glance:nic duysens e.K., Nic Duysens, CEO: “The spectrum of visitors here
never fails to amaze me – from
large-scale customers to small
retailers on the lookout for
everything from refined items
to classic decoration ideas.
Here you’ll find all types of
trading organisation – both
German and international.”
Haymann GmbH & Co. KG, Klaus Peitzmeier, CEO: “Our expectations have been met. Christmasworld
is the right platform for reaching new target
groups. We meet all sorts of customer here –
small and large, German and international, and
from the whole glass, porcelain and ceramics
industry. Our display solutions for glass and candle
product ranges attracted particular interest.”
Germany
Outside Germany
Total
54 %
41 %
34 %
30 %
27 %
25 %
25 %
24 %
23 %
12 %
43 %
52 %
5 %
43 %
52 %
5 %
43 %
52 %
5 %
41 %
53 %
6 %
Visitor numbers 2009
14,323
16,043
Visitor satisfaction
Very satisfi ed
Satisfi ed
Not very satisfi ed
72 %
14 %
8 %
3 %
2 %
1 %
Non-German visitors
by economic region
EU
Rest of Europe
Asia/Pacifi c area
North America
Central/South America
Africa
Objectives of trade visitors
Seeing / fi nding out
about new products
Making new
business contacts
Preparing for
buying decisions
Seeing / fi nding out
about different product types
Obtaining an overall impression
of market trends
Maintaining existing
business contacts
Comparing competitors
Making purchases at the fair
Increasing specialist knowledge
Exchanging information
48 %
17 %
8 %
6 %
4 %
17 %
Area of responsibility of trade
visitors within their companies
Directors / CEOs
Purchasing / procurement
Marketing / sales
Manufacturing / production
R & D
Other
30,366
50 %
23 %
15 %
12 %
Decisive
Contributory
Advisory
Not involved
A celebration of diversity. For all events during the year.
A trip to Christmasworld is an absolute must for all buyers from the decoration sector. This is
the ideal place for them to find and order products for every festive occasion of the year – from
high-quality accessories for traditional celebrations such as Christmas and Easter, trendy items
for events like Halloween and Valentine’s Day through to special decoration product ranges for
parties, birthdays and anniversaries. Benefit from the attractiveness of Christmasworld to direct
maximum attention to your latest ideas throughout the five days of the show.
Huge visitor potential again in 2010.
We are continually adapting the Christmasworld concept to match
current market developments. Expansion of the exhibition area into
the new Hall 11 enables the combination of thematically related
product sectors. We are therefore able to refl ect the changing prod-
uct structures in the market place, create an optimal fl ow of visitors
and generate a huge potential trade audience for our exhibitors
Matrobic AB, Nina Plöen, CEO:“…The Party and Festive Decorations area is just right for us.
We have used Christmasworld to present our latest products to the
European public for the first time and have succeeded in attracting
orders from customers from all European countries. We are very
happy with our participation in the show.”
Expansion of the Party & Event area.
Christmasworld has responded optimally to the growing demand for
party and event merchandise by expanding the Party & Event theme
area and positioning it in an attractive product environment. This
step promises even greater sales for all suppliers of high-quality party
cutlery, serviettes, tablecloths and attractive party accessories.
Product groups:
Christmas decorations
Annual and seasonal
decorations
Party and festive items
Ribbons and packaging
Candles and scents
Florist supplies
Festive lighting
Shop & Display
Fireworks
Decision-making authority
of trade visitors
Hoff-Interieur GmbH & Co. KG, Walter Adler, CEO: “Any exhibitor looking for a large trade audience
interested in design classics and special celebra-
tion themes will find Christmasworld the ideal
venue.”
Germany
Outside Germany
Total
Making new
business contacts
Presenting new
products/developments
Maintaining existing
business contacts
Exhibiting/discussing
different product variants
Making sales at the fair
Preparing for sales
Obtaining an overall
impression of market trends
Exchanging information
Comparing competitors
Conveying specialist knowledge
Retail
Wholesale/export
Services
Manufacturing industry
Skilled trades
Other
47 %
21 %
14 %
5 %
5 %
8 %
Trade visitors by economic sector
68 %
63 %
58 %
37 %
35 %
34 %
33 %
22 %
19 %
12 %
Trade fair objectives of exhibitors
277
688
Exhibitor numbers 2009
965
Christmas decorations
Annual and
seasonal decorations
Candles and scents
Festive lighting
Florist supplies
Party and festive items
Shop & Display
Fireworks
Product interest of trade visitors
76 %
36 %
25 %
24 %
23 %
15 %
11 %
5 %
Our No. 1 aim – your success at Christmasworld.
The Trend Show highlighting the latest exhibitor products, the professional and relaxed
working atmosphere at Messe Frankfurt, the attractive range of services and our marketing
activities all contribute to your success at Christmasworld. Our No. 1 aim is – as always –
to provide the optimal conditions for your presence at the show.
New trends mean more demand.
The Design Team at Christmasworld continuously monitors the latest
international trends and developments and uses them to create trend
statements for the next show. As an exhibitor, this means that you find
out early on which products, colours and materials will be the most
important ones for the decoration sector and can tailor your future
collections accordingly.
The Christmasworld Trend Show uses exhibitor products to vividly
showcase the various trend statements, offering guidance to buyers
for their ordering decisions and additional value-enhancing presentation
opportunities to suppliers.
High levels of quality and satisfaction.
The quality and satisfaction of trade visitors are one of our most
important success factors. As an exhibitor at Christmasworld, you ben-
efit from both. In 2009, 84 % of trade visitors were company executives
and 94 % of visitors stated that they were satisfied with their visit.
Plus: the parallel Paperworld and Beautyworld trade fairs offer valuable
synergies.
Christmasworld figures.
Kaheku schönes Wohnen GmbH, Karl-Heinz Dörge, CEO: “The trend statements at
Christmaswold are a real ben-
efit for us. We then know what
will be in demand tomorrow
and can showcase our offer
with the right products.”
Your success. Our contribution.
To ensure Christmasworld 2010 is a completely successful event for you, we
offer a wide range of advertising services, e.g. print and online promotional
materials for your own Christmasworld invitations free of charge and with
no restriction on quantity. Your company logo and custom text can of course
be incorporated. Plus, our reduced-price admission ticket vouchers offer the
ideal promotional gift for your customers.
We can help attract increased attention for you during Christmasworld
and place you and your products in the right light, e.g. with a range of
promotional activities, poster sites, multi-media advertising, showcases
and much more at the exhibition centre itself.
Last but not least, the comprehensive spectrum of seminars offered
by the Messe Frankfurt Academy will help you prepare optimally for
Christmasworld.
Worldwide attention.
From our marketing activities.
Our professional marketing activities generate worldwide interest among
existing and potential visitors. These include advertising campaigns in
all relevant trade publications in over 26 key countries, targeted online
advertising, international press activities and press conferences and multi-
stage, target-group-specific direct mailings and e-marketing. The success
of all these measures is reflected in the high quality of our trade visitors.
Gnosjö Konstsmide GmbH, Norbert Schäfer, CEO: “It’s the feeling that you’ve
always got a seat in the front
row. That’s how I’d best
describe the services provided
by Christmasworld. The profes-
sional organisation also helps
enormously in all activities
leading up to each show!”
Our No. 1 aim – your success at Christmasworld.
The Trend Show highlighting the latest exhibitor products, the professional and relaxed
working atmosphere at Messe Frankfurt, the attractive range of services and our marketing
activities all contribute to your success at Christmasworld. Our No. 1 aim is – as always –
to provide the optimal conditions for your presence at the show.
New trends mean more demand.
The Design Team at Christmasworld continuously monitors the latest
international trends and developments and uses them to create trend
statements for the next show. As an exhibitor, this means that you find
out early on which products, colours and materials will be the most
important ones for the decoration sector and can tailor your future
collections accordingly.
The Christmasworld Trend Show uses exhibitor products to vividly
showcase the various trend statements, offering guidance to buyers
for their ordering decisions and additional value-enhancing presentation
opportunities to suppliers.
High levels of quality and satisfaction.
The quality and satisfaction of trade visitors are one of our most
important success factors. As an exhibitor at Christmasworld, you ben-
efit from both. In 2009, 84 % of trade visitors were company executives
and 94 % of visitors stated that they were satisfied with their visit.
Plus: the parallel Paperworld and Beautyworld trade fairs offer valuable
synergies.
Christmasworld figures.
Kaheku schönes Wohnen GmbH, Karl-Heinz Dörge, CEO: “The trend statements at
Christmaswold are a real ben-
efit for us. We then know what
will be in demand tomorrow
and can showcase our offer
with the right products.”
Germany
Outside Germany
Total
54 %
41 %
34 %
30 %
27 %
25 %
25 %
24 %
23 %
12 %
43 %
52 %
5 %
43 %
52 %
5 %
43 %
52 %
5 %
41 %
53 %
6 %
Visitor numbers 2009
14,323
16,043
Visitor satisfaction
Very satisfi ed
Satisfi ed
Not very satisfi ed
72 %
14 %
8 %
3 %
2 %
1 %
Non-German visitors
by economic region
EU
Rest of Europe
Asia/Pacifi c area
North America
Central/South America
Africa
Objectives of trade visitors
Seeing / fi nding out
about new products
Making new
business contacts
Preparing for
buying decisions
Seeing / fi nding out
about different product types
Obtaining an overall impression
of market trends
Maintaining existing
business contacts
Comparing competitors
Making purchases at the fair
Increasing specialist knowledge
Exchanging information
48 %
17 %
8 %
6 %
4 %
17 %
Area of responsibility of trade
visitors within their companies
Directors / CEOs
Purchasing / procurement
Marketing / sales
Manufacturing / production
R & D
Other
30,366
50 %
23 %
15 %
12 %
Decisive
Contributory
Advisory
Not involved
A celebration of diversity. For all events during the year.
A trip to Christmasworld is an absolute must for all buyers from the decoration sector. This is
the ideal place for them to find and order products for every festive occasion of the year – from
high-quality accessories for traditional celebrations such as Christmas and Easter, trendy items
for events like Halloween and Valentine’s Day through to special decoration product ranges for
parties, birthdays and anniversaries. Benefit from the attractiveness of Christmasworld to direct
maximum attention to your latest ideas throughout the five days of the show.
Huge visitor potential again in 2010.
We are continually adapting the Christmasworld concept to match
current market developments. Expansion of the exhibition area into
the new Hall 11 enables the combination of thematically related
product sectors. We are therefore able to refl ect the changing prod-
uct structures in the market place, create an optimal fl ow of visitors
and generate a huge potential trade audience for our exhibitors
Matrobic AB, Nina Plöen, CEO:“…The Party and Festive Decorations area is just right for us.
We have used Christmasworld to present our latest products to the
European public for the first time and have succeeded in attracting
orders from customers from all European countries. We are very
happy with our participation in the show.”
Expansion of the Party & Event area.
Christmasworld has responded optimally to the growing demand for
party and event merchandise by expanding the Party & Event theme
area and positioning it in an attractive product environment. This
step promises even greater sales for all suppliers of high-quality party
cutlery, serviettes, tablecloths and attractive party accessories.
Product groups:
Christmas decorations
Annual and seasonal
decorations
Party and festive items
Ribbons and packaging
Candles and scents
Florist supplies
Festive lighting
Shop & Display
Fireworks
Decision-making authority
of trade visitors
Hoff-Interieur GmbH & Co. KG, Walter Adler, CEO: “Any exhibitor looking for a large trade audience
interested in design classics and special celebra-
tion themes will find Christmasworld the ideal
venue.”
Germany
Outside Germany
Total
Making new
business contacts
Presenting new
products/developments
Maintaining existing
business contacts
Exhibiting/discussing
different product variants
Making sales at the fair
Preparing for sales
Obtaining an overall
impression of market trends
Exchanging information
Comparing competitors
Conveying specialist knowledge
Retail
Wholesale/export
Services
Manufacturing industry
Skilled trades
Other
47 %
21 %
14 %
5 %
5 %
8 %
Trade visitors by economic sector
68 %
63 %
58 %
37 %
35 %
34 %
33 %
22 %
19 %
12 %
Trade fair objectives of exhibitors
277
688
Exhibitor numbers 2009
965
Christmas decorations
Annual and
seasonal decorations
Candles and scents
Festive lighting
Florist supplies
Party and festive items
Shop & Display
Fireworks
Product interest of trade visitors
76 %
36 %
25 %
24 %
23 %
15 %
11 %
5 %
Haymann GmbH & Co. KG, Klaus Peitzmeier, CEO: “Our expectations have been met. Christmasworld
is the right platform for reaching new target
groups. We meet all sorts of customer here –
small and large, German and international, and
from the whole glass, porcelain and ceramics
industry. Our display solutions for glass and candle
product ranges attracted particular interest.”
ChristmasworldInternationale Frankfurter Messe
Messe Frankfurt Exhibition GmbH
Postfach 15 02 10
60062 Frankfurt am Main, Germany
Tel. +49 69 75 75 - 0
Fax +49 69 75 75 - 65 57
christmasworld@messefrankfurt.com
www.christmasworld.messefrankfurt.com
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