metro valencia + stereotipo

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Madrid

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Londra | Madrid

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

LondraEvolution of trademark

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

LondraUnderground Font by Edward Johnston

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Barcelona

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Bilbaotrademerk by Otl Aicher

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Màlagadouble M (Metro and Málaga)

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Sevilla“M” trademerk by an Architect

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Valencia Manual de imagen gráfica

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Símbolo - Valencia Trademark

The colours, white, red and black, consolidate this as a powerful and clear symbol.

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Símbolo - Valencia

TrademarkGeneralitat Valenciana Railways 1998Both the typeface chosen and the red dot reflect the simplicity, clarity and forthrightness that thay had set themselves as objectives. The dot also acts as a static reference on whichthe text seems to swivel, as well as emphasising the initial. The asymmetrical composition of the dot and the text give the ensemble an aura of great dynamism and action.

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

ValenciaMarca / Cromatismo

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Valencia - TrademarkMarcas sobre fondo

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Valencia - TrademarkMarcas sobre fondo

T

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Valencia - TrademarkMarca 1 tinta positivo

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Valencia - TrademarkMarca 1 tinta invertido

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Valencia Tipografía Corporativa

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Valencia Tipografía Complementaria

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Valencia Versiones de la Marca

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Valencia Área de reserva

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Valencia Área de reserva

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Valencia Papelería básica

Partida de Xirivelleta, s/n 46014 ValenciaTel. 96·357 81 03Fax: 96·357 55 61

Ferrocarrils de la Generalitat Valenciana

Determined by,

The uniform design characteristics of all letters in the alphabet. However, this alone does not determine the standard of the typeface and the quality of composition set with it. The appearance is something complex which forms itself out of many details, like form, proportion, rhythm, etc.If everything harmonizes, the total result will be more than the sum of its components.The only reliable basis for the design of a type is a positive feeling for form and style. In order to be able to realize the concept of a typeface further development until the final type production, requires a large amount of knowledge and experience.

If one wants to achieve the optimum result of a particular type design, there is neither design prnciple nor any defined production system could substitute sensitivity experience and extremely subtle experimenting even in today’s type production. In every type design the basic character is determined by the uniform design characteristics of all letters in the alphabet.

The uniform design characteristics of all letters in the alphabet. However, this alone does not determine the standard of the typeface and the quality of composition set with it. The appearance is something complex which forms itself out of many details, like form, proportion, rhythm, etc.The uniform design characteristics of all letters in the alphabet. However, this alone does not determine the standard of the typeface and the quality .

D. Every Type AnderlessDesign streeet, 12 - 2ªC23010 UNDERT

Nombre Apellido ApellidoCargo

Partida de Xirivelleta, s/n 46014 ValenciaTel. 96·357 81 03 Fax: 96·357 55 61

Ferrocarrils de la Generalitat Valenciana

Papelería básicaReducción: 60%

Ferrocarrils de la Generalitat Valenciana

Partida de Xirivelleta, s/n · 46014 Valencia · Tel. 96·357 81 03 · Fax: 96·357 55 61

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Trademark

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Trademark

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Trademark

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Trademark

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Trademark

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Trademark

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Trademark

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Pp GmnPepe Gimeno

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

Pepe GimenoBorn in Valencia in 1951.

Graduated from the Valencia School of Applied Arts and Artistic Crafts in 1969. From 1970 to 1986 he worked in various advertising companies. In 1987 he set up his own studio specializing in Graphic Communications, undertaking projects ranging from graphic corporate identity and signage to the design of publications and typefaces.From 1989 to 1992 he was president of the Valencia Association of Professional Designers (ADPV).

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

From 1990 to 1995 he was a partner in Gimeno y Lavernia, S.L. In 1995, he set up Pepe Gimeno - Proyecto Gráfico and moved the studio to Godella. From 1993 to 1996 he gave lectures in graphic design at the C.E.U. San Pablo University in Valencia. He is a member of the Type Directors Club in New York (TDC). In 1999 Experimenta Ediciones de Diseño published the monograph entitled Pepe Gimeno. 25 Years of Graphic Design.In 2001 he won the restricted-entry competition to design the brand for the Spanish Presidency of the European Union in 2002.

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

In 2001 he designed the FF Pepe font, distributed by Font Shop International, which won the Certificate of Excellence in Type Design 2001 from the TDC.

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

In 2002 he published, with the La Imprenta Comunica-ción Gráfica, the book Caligr Tipografía?.In June 2004, the Valencian Institute of Modern Art (IVAM) put on an exhibition of his project Grafía Calla-da (Silent Spelling) whose poster won the Certificate of Excellence in Type Design 2004 from the TDC and was selected for Graphis Poster 2004. He was also a member of the organizing committee of the I Typography Congress held in Valencia in 2004.He also gave a workshop entitled Safari Residual in Boisbuchet, France, as part of the 2005 programme of summer workshops organized by the Vitra Design Mu-seum and the Georges Pompidou Centre.

Brand for Metro ValenciaCity integrated ecosystem management UPV

City Integrated Ecosystems Management

Eva Alvarez

Master Erasmus Mundus

Lorena De BenedittisGraphic Designer

His work is featured in the Valencian Institute of Modern Art (IVAM) and in the Merril C. Berman collection in New York.

Pepe Gimeno Proyecto Gráficoproyectografico@pepegimeno.com www.pepegimeno.com

ISIA - URBINO /DIPLOMA ACCADEMICO DI II LIVELLO

LORENA DE BENEDITTIS /MATRICOLA NUMERO 039

RELATORE /PROF. LUCIANO PERONDIA.A. 2009-10

STEREOTIPO / MAPPE MENTALI

LEGENDA

SECONDA FERMATA

INTRODUZIONE

RICERCA

RICERCA

RICERCA

RICERCA

QUARTA FERMATA

PROGETTO

PROGETTO

PROGETTO

PROGETTO

MANIFESTI

MANIFESTI

GRAFICO DIMOSTRATIVO

PAGINA INTERNA

STEREOTIPO / PREGIUDIZIO

CAPOLINEA

ESPERIMENTO PRATICO

WORK IN PROGRESS THEATRICAL EXPERIMENT

WORK IN PROGRESS

WORK IN PROGRESS

INSTALLATION / REAL STRUCTURE AND MODEL - MOVING PAGE

SOUNDS / ELECTRONIC EXPERIMENTS

LOCATION - FIRST ROOM

LOCATION - FIRST ROOM

LOCATION - SECOND ROOM

LOCATION - FIRST ROOM

LOCATION - SECOND ROOM

LOCATION - SECOND ROOM

LOCATION - SECOND ROOM

LOCATION - FIRST ROOM

LOCATION - FIRST ROOM / FIRST STOP

LOCATION - FIRST ROOM / SECOND STOP

LOCATION - FIRST ROOM / THIRD STOP

LOCATION - FIRST ROOM / THIRD STOP

LOCATION - SECOND ROOM

LOCATION - SECOND ROOM / FOURTH STOP

LOCATION - SECOND ROOM / FOURTH STOP

LOCATION - SECOND ROOM / FOURTH STOP

LOCATION - SECOND ROOM / FIFTH STATION

LOCATION - SECOND ROOM / FOURTH STOP

VIDEOTHEATRICAL EXPERIMENT