mgbl 804 intro
Post on 10-Nov-2014
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The intro slides to my fall 2009 MGBL course on global strategy. Idea here is to start the students thinking differently. The metaphor of maps makes sense as a way to move them from seeing the world in the conventional way (i.e., Mercator projection, NA-centred) to a different way. All map images found online...probably not properly credited yet, for which I apologize. I'm still new to this.
TRANSCRIPT
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Strategy
Environment
Capabilities
Low cost
Differentiation
Locational advantage
Internationalization
Distances
Adaptation, aggregation, arbitrage
HQ – subsidiary
Cooperation
The global manager
Compete and win when the terrain seems familiar, but is different.
(The first day in the week of each of these calendars is Monday.)
20% Case hand-in
30% Company profile
First class
December 4
50% Team project
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