mhealth israel conference 2013_orange_thierry zylberberg, gm of healthcare

game changing in mhealth!Thierry Zylberberg

Executive Vice President, Orange

General Manager, Orange Healthcare

October 2013

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agenda

1 (m)-health realities

2 what works today

3 what is game changing

4 challenges & opportunities

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mhealth Grand Tour

IDF Europe & GSMA launched

the mHealth Grand Tour.

Powered by Orange.

5-18 September, 2013

2,100km total22,000m of climbs

1 | (m)-health realities

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business model and mhealth services

B2G or B2B2C or

B2C?

How can consumers be educated about and persuaded to use such a service?

How can pharmacists be incentivized

to positively promote such a service?

Who will fund these services?

Can pharmas finance

services? Why?

Does a government need to constrain the installation of a service ?

Who is responsible for false-positive consequences?

What other kinds of similar services

could be developed?

1 | (m)-health realities

mobile Internet for health: a tsunami of services

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14,000 apps in the Apple iTunes store related to health care

40,000 estimated mobile health apps across multiple platforms

247 million people have

downloaded a health app

1 | (m)-health realities

health reality

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2x

2030

spending on long-term care could triple by 2050

75%

of healthcare costs are due to chronic conditions

66%

of seniors have at least two

chronic conditions

1 | (m)-health realities

doubling of the proportion of people over 80

3x

2050

a patient spends

525,600min a year with his illness but only

240min a year with his health professionals

US: growing deficit of Primary

Care physicians: 5% compared to the expected staff in 2015 and

9% in 2025.

India: density of MD is 4.5 below the US Density

health reality1 | (m)-health realities

chronic conditions

account for 85% of premature deaths in Europe

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central question

« finding a sound business model for mHealth amidst countless innovations ? »

»

central question

« finding a sound business model for mHealth amidst countless innovations ? »

»

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1 | (m)-health realities

2 |what works today

Orange Healthcarefrom http://popstrip.com/cure-for-everything

what works today

Health Professional

Services

remote management Prevention

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2 |what works today

incremental innovation for health professional services

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2 |what works today

incremental innovation for remote management

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2 |what works today

incremental innovation for prevention

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2 |what works today

central question

« finding a sound business model for mHealth amidst countless innovations ? »

»

central question

« finding a sound business model for mHealth amidst countless innovations ? »

»

3 | what is game changing

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new usage for payers and device manufacturers

3 | what is game changing

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new usage for health prosfollowing patient

3 | what is game changing

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new usage for pros pharmacies

3 | what is game changing

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new usage in Africa mobile based healthcare

Prevention & Information

ClaimManagement

Data collection & Administration

Prevention & Information

3 | what is game changing

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challenges and opportunities

4| challenges and opportunities

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interoperability and scalability data overflow for health professionals

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4| challenges and opportunities

challenges and opportunities

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1/ 2/

reimbursement case regulation

4 | challenges and opportunities

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challenges and opportunities

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3/ 4/

thank you