mhealth - the mobile app strategy healthcare

• Assimilate Digital and Social Media at the core of your business model • Integrate your offline

marketing efforts • Empower sales activities • Build your Reputation

Management

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• The founder and CEO Ayman Itani is the most quoted Digital and Social Media expert in the Middle East with appearances on BBC, CNBC, CNN, Al Arabiya, Daily Star, LBCI,…

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• Most sought after public speaker at Social Media events in the MENA region

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• Teaches Digital Media at the Lebanese American University

• Guest lecture at the American University of Dubai (AUD)

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If you Work in a Health Sector and Don’t Have a Mobile Strategy, Consider THIS:

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• Global sales of smartphones are expected to hit 1.5 billion units by 2016 (Forbes Magazine)

• Almost half the population of the earth now uses mobile communications (GSMA). thinkmedialabs.com http://bitbacked.com/investing-in-your-mobile-sales-

force/

• A billion mobile subscribers were added in the last 4 years to leave the total standing at 3.2 billion (GSMA)

• The next few years will see continued growth with a further 700 million subscribers expected to be added by 2017 and the 4 billion mark to be passed in 2018 (GSMA)

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• 10 years from now, everyone from teens to the elderly will carry a smartphone (Forbes Magazine)

thinkmedialabs.com http://www.dialaphone.co.uk/blog/2010/12/29/smartphone-training-to-help-the-elderly/

• 80% of the doctors use smart- phones, tablets, &mobile apps

• 40% of them believe mobile apps can reduce office visits

• 78% consumers are interested in mobile healthcare solutions

• 88% of doctors would like their patients to monitor their health at homes, including weight, blood sugar, and vital signs

thinkmedialabs.com http://research.microsoft.com/en-us/collaboration/global/me-africa/mhealth.aspx

• The US market for mobile health apps is expected to quadruple to $400 million by 2016, according to ABI Research (Forbes Magazine)

• Health and wellbeing applications are estimated to make up approximately 40% of new smartphone apps currently being developed (The Guardian)

thinkmedialabs.com http://www.innovationmanagement.se/2011/12/21/mobilising-health-apps/

• A recent study by the Brookings Institution has found that patient monitoring technology has the potential to save US$197 billion in the US healthcare system over the next 25 years (GSMA 2013)

• The global mobile health market is projected to be worth between US$30 billion and US$60 billion by 2015(GSMA 2013)

thinkmedialabs.com http://www.pcmag.com/slideshow/story/295802/9-new-life-saving-technologies-for-doctors/7

• In 2011, a company called VESAG launched a Mobile-based Personal Emergency Response System (MPERS)

• Functionality built into a watch can remind the wearer to take medicines and interfaces wirelessly with other VESAG products that monitor 17 health parameters

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• The watch allows the user to speak with emergency responders or a helpdesk at a single press of a button

• It can even detect a fall and automatically contact the helpdesk and can give the patient’s location via GPS.

• The watch is now available in at least 18 countries including Brazil, Russia, India, China, USA, Lebanon, Jamaica and Dubai

(VESAG 2013) thinkmedialabs.com

• The World Health Organization estimates that almost 300,000 women die each year due to pregnancy or pregnancy-related complications

thinkmedialabs.com http://abcnews.go.com/Technology/pregnant-smartphone-12-best-pregnancy-apps/story?id=18713241#.UZDKwivOkzQ

• Mobile technology can be used to educate and inform mothers and those who deliver children, especially in many developing countries where the majority of births are performed without a health professional present

• For healthcare professionals, mobile or tablet apps also have enormous potential for training and professional development

• Apps are available to assist midwives and junior doctors with their annual mandatory training requirements.

• Apps include several learning elements for quick reference such as recommended reading, a glossary of terms and multiple choice questions.

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• It has a built-in test area allowing knowledge to be tested and providing instant feedback to users.

• To provide a deeper level of training, the app had video and audio lectures and detailed illustrations and animations.

(The Guardian)

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• In 2012, one of the largest US medical organization Kaiser Permanente made its entire electronic healthcare system available to its 9 million members via an Android app

• Kaiser patients now make appointments, check lab tests, order medicines, and communicate with their physicians from the palm of their hands

• The app garnered more than 95,000 downloads shortly after launch

thinkmedialabs.com (Forbes Magazine)

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Step 1 Step 2 Step 3 Step 4 Step 5 Step 6

Set Business

Goals

Establish Workflow Processes

Content Building Execute

and Launch

Measure & Refine

thinkmedialabs.com

Define Stakeholders

& Operational

Grounds

• Marketing apps: are most common, they provide information like ER wait times, directions to hospital, selecting a physician, etc…

• Internal apps: for hospital's internal needs, like providing physicians access to patient’s records

• Apps with medical functionality: provides patients and their families track of their medications, physicians available , and medical news.

thinkmedialabs.com http://www.hospitalimpact.org/index.php/2011/07/06/title_25

• Involve patients, doctors, paramedics, pharmacists, government authorities, insurance companies and other stake-holders

• Integrate your existing records and applications into your Mobile healthcare strategy

thinkmedialabs.com http://comerecommended.com/2012/01/looking-for-a-new-career-consider-working-in-healthcare/

• Keep your strategy long-term, spanning over the next 5 to 10 years

• Keep your strategy flexible, with room to incorporate new ideas and technology thinkmedialabs.com http://mtcglobalmarketing.com/unique/

• If by now, you feel somewhat convinced about the essentiality of a Mobile App Strategy for your hospital, pharmacy, clinic, or health service, you might be wondering where to start

thinkmedialabs.com http://curemd.wordpress.com/2012/04/10/mhealthcare-the-future-is-here/

• Here are some tips to get you started:

• If you already offer health services through the Internet, get used to the idea of offering them through a small screen

• Optimize your healthcare services for mobile • If your website, blog, Social Media profiles,

newsletter, and email are not updated for the mobile age, it’s time to upgrade or rebuild them

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• Hospitals are using online and mobile technology to communicate with various publics to learn what features patients want on the healthcare system

• Survey your masses and know what you need to add now or in the future

thinkmedialabs.com http://www.baerpm.com/blog/?p=923

• There are many healthcare apps already available for you to use

• The need for developing a custom App arises if you want to offer specialized services for which no App is available

• The cost of creating Apps may not be practical for small audiences or localized purposes

thinkmedialabs.com http://mobileappbuilders.co/

• Some of the services can be: – Website and text messaging of hospital ER

and department waiting times – Text reminders about medications – Exercise or smoking cessation support – Mother and family (neonatal) programs – Medical appointment and follow-up

reminders thinkmedialabs.com

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• Technology is a mean to an end. It enables people to get the better of their lifestyles

• Mobile users who know how that apps are used to make their lives better without getting overwhelmed by technology use, will get better results.

• Researchers used mHealth technology to monitor patients who live in poor urban neighborhoods and found it can help increasing the access that those individuals have to healthcare services without increasing the amount of spending required to provide that care.

thinkmedialabs.com http://www.qrcodepress.com/mhealth-study-in-brazil-shows-tech-can-help-the-poor/8519983/

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• Patients suffering from chronic diseases will be able to “visit” with primary care physicians or specialists located far away

• Patients and physicians will decide together when a visit is best done live and when healthcare services can be delivered virtually

thinkmedialabs.com http://www.dialaphone.co.uk/blog/2010/12/29/smartphone-training-to-help-the-elderly/

Features include: • HDF Doctor's list & Hospital Directory • HDF Events and News • Manage My Medications • Hospital Floor Maps | Locate us • Health tips • Interactive Feedback Interface • All you need to Know about HDF: website,

contact numbers, history... thinkmedialabs.com http://arabnet.me/hotel-dieu-de-france-mobile-app/

• Patients can interact with their physicians via Apps

• For personal visits, Apps can tell patients when the physician is running late

thinkmedialabs.com http://mhealthinsight.com/2012/06/13/the-mhealth-impact-of-os6-updates/

• Apps can also monitor intake of medicine and remind patients if they miss a dose

• Apps can even guide patients to the nearest pharmacy when they are running low on pills

thinkmedialabs.com http://www.geeknaut.com/category/iphone/iphone-apps

• The huge amount of incoming data will need large call centers, that will house nurses, doctors, pharmacists and other healthcare professionals who watch, manage and respond to this inbound data

thinkmedialabs.com http://connect.jefferson.edu/s/1399/subindex.aspx?sid=1399&gid=3&pgid=810

• Digital health apps will allow providers to effectively manage and coordinate patient care in a complex environment

thinkmedialabs.com http://connect.jefferson.edu/s/1399/subindex.aspx?sid=1399&gid=3&pgid=810

• Mobile Apps will create new job opportunities for health professionals and new ways of providing services

thinkmedialabs.com http://www.webgrrls.com/blog/2011/09/13/where-are-the-opportunities-in-the-new-normal-economy/

• Digital apps will make healthcare safer by giving patients tools to manage their own health

• For example, patients are handed all data for a safe and healthy recovery an app instead of a stack of paper

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• Apps can remind the patient to take pills, monitor side effects and transfer the knowledge to their provider

• The patient could tend to the most urgent tasks and the one or two items most important to remember – and the app would take care of the rest

thinkmedialabs.com

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6

Set Business

Goals

Establish Workflow Processes

Content Building Execute

and Launch

Measure & Refine

thinkmedialabs.com

Define Stakeholders

& Operational

Grounds

Think Media Labs specializes in strategizing for Mobile Healthcare. Give us a call or contact us online to learn more.

thinkmedialabs.com

thinkmedialabs.com

• Digital Media Consulting

• Complex animation of data

• Mobile App Development for government entities

• Digital Media Consulting.

• Creating unified Digital front for all Schools.

• Improved their Online presence.

• We built the online community for Harvard Arab Alumni in KSA, UAE, Jordan, Egypt, Qatar, Oman, & Lebanon.

• Coordinated with Harvard University in Cambridge and Abu Dhabi

• Promoted HAAA event of 600 attendees

• Unified digital storefront across 30 branches nationwide

• Complied with global and local brand requirements

• Integrated Social Media in business process (marketing, sales, operations,…)

• Quadrupled their online community (Facebook, Twitter, Youtube,…)

• Nurtured community across KSA, UAE, Egypt, Jordan, and Lebanon

• Finalists for Internet Awards Show Middle East 2012

• Strategically introduced digital processes in their 27 year-old business workflows

• Integrated digital team with the departments of news, editing, production, and live coverage

• Worked with the top regional shows for digital enablement

• Created direct-to-customer selling

• Integrated Social Media in business processes (commerce, production, performances,…)

• Improved online sales of music and tickets for live shows

• Launched the Social Media presence

• Created an interactive photo application for Valentine

• Finalist for Internet Awards Show Middle East 2012

• Integrated B2B Social Media (international and local franchise)

• Social Media business strategy for annual retail industry conference

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Presentations of TML can be found at: http://tmla.bz/tmlslides

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