mica, the hipster cat bot - elevator pitch

Mica, the Hipster Cat BotDiscover the best hipster places near you!

Vision

Four Viennese specialists are on a mission to revolutionize venue recommendation using existing and trusted sources while giving users a

natural user interface they are familiar with: messenger apps!

MissionMica, the Hipster Cat Bot is a venue recommendation service, that scans a variety of international data

sources and presents the user the best results.

She is a interactive chat bot, currently available via Facebook and Skype, that allows the user to communicate in a natural fashion via text messaging.

Our mission is to make Mica quickly understand contextual requests and give you personalized recommendations so you can discover the best places wherever you may be.

“ People are now spending more time in messaging apps than in social media and that is a huge turning point. Messaging apps are the platforms of the future and bots will be how their users access all sorts of services.” — Peter Rojas, Betaworks

You should message a business just the way you would message a friend” —  Mark Zuckerberg at F8

Why Now?

"Bots are going to explode and the phenomenon is sure to run through into the foreseeable future - and there's no question that they're already dominating the news right now.

Chat bots can offer a new and flexible way for brands to create new experiences for mobile users. So for example, instead of having to download and register for an additional dedicated app to access a new service, mobile messaging users will simply send a text to their bot of choice to do a variety of activities.“—  Evan Wray - co-founder and VP of Swyft Media

Problem

Overtaxed Users

Too many interfacesDo I really need to learn to use a new app when I want sushi instead of coffee?

Too many servicesWhich source has the best information for the type of venue I’m looking for?

Too many local discrepanciesMy local service is not giving me any results for my holiday location, but which service will?

Too many channelsDo you really need 200+ Apps just to find a good place to eat?

Solution

Offers a conversation-based interface

Mica engages users in channels they are

already usingBe hip worldwide!Searches with one tap

Facebook Messenger“Today (July 20. 2016) we are announcing that more than 1 billion people now use Facebook Messenger every month, making Messenger one of only a handful of apps worldwide that touch so many lives.” —  newsroom.fb.com

1B FB Messenger

300M Skype

100M Telegram

Skype300 Million active users spend 3 billion minutes a day on Skype.

Future Channels 100M Telegram users that are bot-ready. Further potential: 1B WhatsApp, 800M WeChat, 200M Kik,…

Market Size

Device IndependentDesktop, tablet, phone – Mica will answer your questions.

No Entrance BarriersNo App required, just chat with Mica where you always chat.

Be hip worldwideMica knows the coolest places where ever you may be.

All the data in one placeMica will give you the best results from FourSquare, TripAdvisor, and Yelp.

Connecting users with venues – There’s a bot for that!Mica offers a intuitive interface and quick results.

Our Service

€250/ Event

Premium ContentUp to 50%

Affiliates Commission$50

Customer Life Time Value

$5Customer Acquisition

Cost

High Growth Revenue Streams & Unit EconomicsAffiliate partners:

- Bot leveraged affiliate marketing (Amazon, Booking.com, TripAdvisor, Yelp …)Premium content:

- Native content: Add content from public APIs (e.g. Foursquare, Yelp, TripAdvisor) - Sponsored content: Events, clothing, hotels, gadgets…

Personalized cross-selling content:- Partnerships with enterprises to offer the best experience (e.g. Open Table, Uber, Bookatable, Foodora ...)

Business Model

Milestones

1Alpha TestCreate prototype (Minimum viable product MVP) for a and validate implementation (feasibility study).

2Beta Test

Set up team and develop good UX. Gather feedback

from beta testers.

3Facebook App LaunchPublish press release and launch on Product Hunt / Angel List.

5Go to BusinessCreate and validate business plan, pitch deck etc. Add first customers.

4Skype App Launch

Implement Skype version of the chat bot and launch.

6Seed

Apply to accelerators, funding and early stage VCs.

Competition

About UsTwo software engineers, a UX designer, and a marketeer found the core team.

Team of 4

2016 Founded in 2016

100% Interdisciplinary

Based in Vienna

Dr. Barbara OndrisekFounder & CEO

15 Years experience as senior software developer and team

lead.

Pascale RasingerCreative Director

Chief designer, loves UI / UX and product development with 9+ years of pertinent experience.

Milan HeimschildCTO

Agile senior developer, dev team lead and software

architect with 15+ years of experience.

Meet Our Unicorn Rocket-Building FoundersTogether we are four interdisciplinary specialists, each one with years of experience in their fields.

Team

Cliff KapataisCMO

13+ years of experience in marketing, digital strategy and

product consultant.

25%MarketingAds, customer tracking and analytics.

20%DesignUX, grafic, and product design.

35%Development

Strategy, product development, agile programming.

20%Acquisition

Affiliate partner management, key account management for premium content.

400.000 €Capital needs

Use of Proceeds

ContactDr. Barbara Ondrisek Mariahilfer Str. 45, 1060 Wien

mica@hipstercatbot.com+43-699-10137013@hipstercatbothttps://www.linkedin.com/in/electrobabe

Thank You