michael kavusak mara womer erica keith wesley jernigan

Michael KavusakMara WomerErica KeithWesley Jernigan

See it from the other side.

Grove City College

The Goal

Make people see Glass as a tool, not a gadget

The Target

The Medical Industry

Our Reason

The Industry demands Technology and

Innovation

Specifically…

EMR’s

What’s an EMR?

The systematic collection of

electronic health information

The Short

Create awareness and generate

demand

The Long

Market Penetration and Sales

Demand Generation

Consumer Overview

The Website

Linked with Social Media

Owned

FacebookTwitterYoutube

Paid

Display Ads

Sponsored Articles

Tracking

Social Bakers

Top 200 Brands on Twitter in 2 years

Medical Industry Overview

Owned

Content Marketing and Social Media

Paid

Sponsored Content on

Medical blogs and Journals

Earned From Consumers and

Medical Professionals

EMR Overview

Sales Force and PPC

TrackingGoogle

Analytics and Sales

20% Market Penetration within Two Years

Budget Overview

Medical- 50%Consumer-

35%EMR’s- 15%

Medical

55% Paid, 35% Owned, 10% Customer Service

Consumers

45% Paid35% Owned

20% Customer Service

EMR’s

55% Sales35% PPC

10% Customer Service

Personnel

Video Production

Sales Force Display Ad Development

Social Media Team

Customer ServiceContent Development

Paid Search Team SEO Team

Conclusion

The Professional Standard

The Horizon

B2B Expansion

AndIntegration