michael mandel

Michael@CompStak.com

LESSONS LEARNED

PROMOTINGOURSELVES

STAY FOCUSEDWHAT WE THOUGHT

ALWAYS SHOW UPWHAT WE LEARNED

CBRE Group CBG +2.31% won the top spot this year in the unofficial competition among brokerage firms to complete the most big-office leasing deals, representing the tenants in three of 2012's five biggest transactions.

For example, in this year's largest deal, Viacom International VIAB +6.20% renewed its 1.6 million-square-foot lease at 1515 Broadway in Times Square. The value of the 15-year deal was about $1.2 billion, according to CompStak, a real-estate data service.

JAN

2012 2013

FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN FEB

NEW MEMBER INVITES

CompStak in 3 Wall Street Journal Articles

PR & CONTENTSTRATEGY

WE ARE THE NEWS,OR, WE CREATE CONTENT

WHAT WE THOUGHT

WE ENHANCE THE NEWSWHAT WE LEARNED

Publication Date PR Expense

The Real Deal July 1 $0

Bisnow July 2 $0

Commercial Observer July 10 $0

The Real Deal July 11 $0

The Real Deal July 17 $0

Commercial Observer July 22 $0

Bisnow July 23 $0

The Real Deal July 24 $0

Bisnow July 25 $0

Wall Street Journal July 29 $0

The Real Deal July 29 $0

Globe St July 30 $0

PRESS MENTIONS - JULY

OUR CONTENT

DATA IS BORING & NOT CONTENT

WHAT WE THOUGHT

PLANT IDEAS FOR STORIES WITH DATA ANALYSIS

WHAT WE LEARNED

Hi Gus,

We have our Q2 Effective Rent Report ready. The report covers the trends in officerent and concessions in Midtown, Midtown South and Downtown. We are also lookingat the spreads between asking and starting rent in all markets

Here are two interesting trends that emerge from the report:

1. The low availability of large blocks of space in Midtown South is driving tenants tolook for large blocks of space in other markets that have a “Midtown South” creativefeel. For example, the former NY times building.

2. The high demand for space in Midtown South has driven the rent of Class B officespace in this market higher than Class B space in Midtown and Downtown.

Please take a look at the attached report - kindly keep it confidential for now, and pletus know if there is any interest.

Best,

Danny

Here are two interesting trends that emerge from the report:

WHO DOES PR?

CONTROL YOUR MESSAGE& HAVE A PR PERSON

WHAT WE THOUGHT

EVERYONE DOES PRWHAT WE LEARNED

CEORESEARCH TEAMEXPANSION TEAMCOMMUNITY TEAMMARKETING TEAMDEVELOPMENT TEAMSALES TEAM

Just wanted to give you a heads up, that we have complete comps for many of your lease beat stories. Ifyou want to include the details on any deal in a future article, just shoot us an email or call us and we'llsend you the details. We don't always have the comps by the time you write the article, but we often do.

At a quick glance, I noticed that we have comps for recent deals you've written about like:Weisscomm GroupWeather ChannelUnder ArmourNew York MediaHelbraun, Levey & O’DonoghueCarl Fischer MusicUpRecyclebankMediaoceanNational Futures AssociationFacebookBanco ItauShop ArchitectsCrain CommunicationsHarris RothenbergAC Lion

Let me know if we can be helpful!

Best,

MM

••••••••••••••••

GETTING PR

Just wanted to give you a heads up, that we have complete comps for many of your lease beat stories. Ifyou want to include the details on any deal in a future article, just shoot us an email or call us and we'llsend you the details. We don't always have the comps by the time you write the article, but we often do.

At a quick glance, I noticed that we have comps for recent deals you've written about like:Weisscomm GroupWeather ChannelUnder ArmourNew York MediaHelbraun, Levey & O’DonoghueCarl Fischer MusicUpRecyclebankMediaoceanNational Futures AssociationFacebookBanco ItauShop ArchitectsCrain CommunicationsHarris RothenbergAC Lion

Let me know if we can be helpful!

Best,

MM

••••••••••••••••

FORM RELATIONSHIPSWITH REPORTERS

WHAT WE THOUGHT

Just wanted to give you a heads up, that we have complete comps for many of your lease beat stories. Ifyou want to include the details on any deal in a future article, just shoot us an email or call us and we'llsend you the details. We don't always have the comps by the time you write the article, but we often do.

At a quick glance, I noticed that we have comps for recent deals you've written about like:Weisscomm GroupWeather ChannelUnder ArmourNew York MediaHelbraun, Levey & O’DonoghueCarl Fischer MusicUpRecyclebankMediaoceanNational Futures AssociationFacebookBanco ItauShop ArchitectsCrain CommunicationsHarris RothenbergAC Lion

Let me know if we can be helpful!

Best,

MM

••••••••••••••••

BE TOP OF MINDWHAT WE LEARNED

Just wanted to give you a heads up, that we have complete comps for many of your lease beat stories. Ifyou want to include the details on any deal in a future article, just shoot us an email or call us and we'llsend you the details. We don't always have the comps by the time you write the article, but we often do.

At a quick glance, I noticed that we have comps for recent deals you've written about like:Weisscomm GroupWeather ChannelUnder ArmourNew York MediaHelbraun, Levey & O’DonoghueCarl Fischer MusicUpRecyclebankMediaoceanNational Futures AssociationFacebookBanco ItauShop ArchitectsCrain CommunicationsHarris RothenbergAC Lion

Let me know if we can be helpful!

Best,

MM

••••••••••••••••

CBRE Group CBG +2.31% won the top spot this year in the unofficial competition among brokerage firms to complete the most big-office leasing deals, representing the tenants in three of 2012's five biggest transactions.

For example, in this year's largest deal, Viacom International VIAB +6.20% renewed its 1.6 million-square-foot lease at 1515 Broadway in Times Square. The value of the 15-year deal was about $1.2 billion, according to CompStak, a real-estate data service.

WORKING WITH REPORTERS

CBRE Group CBG +2.31% won the top spot this year in the unofficial competition among brokerage firms to complete the most big-office leasing deals, representing the tenants in three of 2012's five biggest transactions.

For example, in this year's largest deal, Viacom International VIAB +6.20% renewed its 1.6 million-square-foot lease at 1515 Broadway in Times Square. The value of the 15-year deal was about $1.2 billion, according to CompStak, a real-estate data service.

BE RESPONSIVE WITH REPORTERS

WHAT WE THOUGHT

CBRE Group CBG +2.31% won the top spot this year in the unofficial competition among brokerage firms to complete the most big-office leasing deals, representing the tenants in three of 2012's five biggest transactions.

For example, in this year's largest deal, Viacom International VIAB +6.20% renewed its 1.6 million-square-foot lease at 1515 Broadway in Times Square. The value of the 15-year deal was about $1.2 billion, according to CompStak, a real-estate data service.

BE REALLY, REALLY RESPONSIVE

WHAT WE LEARNED

CBRE Group CBG +2.31% won the top spot this year in the unofficial competition among brokerage firms to complete the most big-office leasing deals, representing the tenants in three of 2012's five biggest transactions.

For example, in this year's largest deal, Viacom International VIAB +6.20% renewed its 1.6 million-square-foot lease at 1515 Broadway in Times Square. The value of the 15-year deal was about $1.2 billion, according to CompStak, a real-estate data service.

PRESS MENTIONS

WE WANT BIG NAME PRESS MENTIONS

WHAT WE THOUGHT

TARGET BEATS REACHWHAT WE LEARNED

WHAT PUBLICATIONS DO OURCUSTOMERS READ?

WHAT REPORTERS ARE MOSTACTIVE IN OUR SPACE?

WHO HAS COVERED OURCOMPETITORS?

WHAT EVENTS DO OURCUSTOMERS ATTEND?

NAME DROPPING

BE CAREFULWHAT WE THOUGHT

ASK FORGIVENESS LATERWHAT WE LEARNED

ALWAYS SHOW UP

WHAT COMPSTAK LEARNED

ASK FORGIVENESS LATER

WE ENHANCE THE NEWS

PLANT IDEAS FOR STORIES

EVERYONE DOES PR

BE TOP OF MIND

BE REALLY, REALLY RESPONSIVE

TARGET BEATS REACH

Michael@CompStak.com