microtiles presentation sergey dudnikov | christie business development manager, russia & cis

Microtiles presentation

Sergey Dudnikov | CHRISTIE Business Development Manager, Russia & CIS

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TRENDS IN DIGITAL TECHNOLOGY

Setting the scene: Current Trends

• Dominated by 16:9 formats by their inherent aspect ratio or used in multiples to create a tiled display with the same ratio.

• Often seen as poor use of interior design space, that limits its creative use.

• Current use of tiled displays often shows non-uniformity in brightness and color reproduction, due to lack of calibration.

• Difficulty in reproducing accurate colours, demanded by brands.

• Large display bezels hide content, or worse, distort the shapes, images and brands when ignored in a tiled display.

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TRENDS IN DIGITAL TECHNOLOGY

Setting the scene: what are the display technologies used?

LED

Too bright

Pixelated close up

Cost prohibitive

LCD / Plasma

Commodity (people ignore them)

Not suited for tiled arrays

Performance tradeoff / limited lifetime

Projection

Front projection can look washed out / requires line of sight

Traditional rear projection too deep

Bright Affordable Seamless

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THINGS TO AVOID

Comparison with fine bezel LCDs and plasmas

Photo: tiled 42" LCDs

Misaligned seams

Glare

Highlyvisable seams

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KEY ATTRIBUTES OF MICROTILES FOR RENTAL STAGERS

MicroTiles

– The New Digital Canvas

• Creative

• Easy to use

• Long-lasting

• Unique proposition – nothing like it before

• Purpose-built for immediate AV displays for any space

• Re-useable, changing display needs – one solution.

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LIGHTWEIGHT TILES

Brightness 800 nits

720 x 540 pixels

9.2 kg (~20 lb.) per tile

8 tiles per m2

70 watts(239 BTUs) per tileat max. brightness

35dB noise rating260mm~10.2"408mm

~16"

306mm~12"

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RELIABLE COMPONENTS

Blue LED

RedLED

Green LED

Field Lens

Short Throw Projection Lens

DLP® Light Modulator

Estimated LED half-brightness >65K hours (7.4 yrs @ 24/7)

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FRONT ACCESS

BUILT TO LAST

Four easy-to-replace service modules

Screen Light Engine Power Supply Fans

TIME TO REPLACE

1 MIN 15 MINS 5 MINS 10 MINS

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ULTRA THIN SEAMED TECHNOLOGY

MicroTiles™ - Freedom to Engage:

Content shown without limitation of BEZELS

Christie MicroTiles offers ultra-thin seams between tiles

Typical LCD20-30mm

Best Plasma~4mm

Best LCD~7mm

New standard~1mm

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TECHNOLOGY WITHOUT BEZELS

MicroTiles™ - Freedom to Engage:

Content shown without limitation of BEZELS

• Easier maintenance and support – no bezels to remove

• Front access design, means array remains intact during servicing or repair

• MicroTile fully serviceable with a single tool

• LED light-source ensure 65,000 hours operation until half-brightness

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TECHNOLOGY – CLOSE UP VIEWING

MicroTiles™ - Freedom to Design:

Any content or resolution, not just 16:9 aspect ratio

• Direct-view LED displays offer at best 3 – 10mm pixel pitch, making content difficult to interpret up close. MicroTiles offers up to 0.5mm

MicroTilePlasmaLCD

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SUPER-FINE PIXELS

MicroTiles™ - Freedom to Design:

Any content or resolution, not just 16:9 aspect ratio

• Super-fine pixel pitch

• No content distortion / pixellation up close.

• Making it easier for upscaling, aspect ratio conversion

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UNPARALLED COLOUR SPACE

60%

70%

100%

90%

80%

NTSC-1979, SMPTE-C

UHP Projector

sRGB (HDTV)

NTSC-1953

Plasma

LCD

120%

110%

LCD LED

MicroTiles Array

CIE 1931 XYZcolour space

All visible colors

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ENVIRONMENTALLY FRIENDLY

• Serviceable modules extend product life indefinitely

• Palletized to reduce packaging waste on site

• Ability to fine-tune brightness and energy consumption

• Dim to minimum of 390 nits @ 35 watts per tile

• Optional standby mode reduces power by 85%

• Built for recyclability (80% of materials can be recycled)

• RoHS compliant (restriction of hazardous materials, e.g., lead, mercury)

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EASY ASSEMBLY

• Step 1: Build the bottom row, ensuring it is level

• Step 2: Add base platform & rows

• Step 3: Connect data and power to the tiles, and to the ECU and media server

Media Server(by others)

External Control Unit(ECU)

Video Video & control

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THE SYSTEM

Simply set-up and wiring

• Tiles lock together in seconds

• Daisy chain the tiles and the external control unit (ECU) together

• Connect input source to the ECU

ECU

Other input sources, such as component video, could

be accommodated if required

Media Player DVI output or Flash drive

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THE SYSTEM

Self-detection andongoing self-calibration

• Tiles automatically detect each other in the array

• The ECU continuously calibrates tiles (color, brightness, etc.)

ECU

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COMPATIBILITY

• Compatible with all standard graphics formats, playback devices and PC playback/digital signage software

• Vista Spyder for non-standard shapes and/or super-high resolution content (above WUXGA or 1080p@60Hz, i.e., >165 MPixels/sec):

• Use built-in upscaling and aspect ratio conversion to map source pixels to physical pixels; OR

• Use multiple, synchronized input sources

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DON’T TAKE OUR WORD FOR IT

MicroTiles – The New Digital Canvas is proud to be awarded:

• rAVe digital signage CHAMPS award

• Installation Europe editors award

• Institut Français Du Design Awards

• Infocomm International - Best Digital Signage Product

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RECAP ON MICROTILES SUITABILITY FOR STAGING

• Ease of set up – critical for build familiarity and turnaround time

• Robustness – ensuring product spends time working for you

• Ultimate control – provide you and your client flexibility of display

• Sustainability – long term product, designed and identified path for continued growth and support

• Virtually zero maintenance cost

• Longevity in performance and consistency

• Something new to offer your clients

• Desirability, credibility and profitability

• Image Performance, clarity and impact

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MicroTiles design ideas

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