milka prezentacija na engleskom jeziku
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MILKA CHOCOLATE
THE TASTE THAT TAKES YOUIN THE ALPS.
English exam Power Point Presentation
COORDINATING TEACHERIRENA KOPRIVICA
STDENTS
!ECHIRAGICH DENISA
"I#!ITSA AD$IC
%I"ENA VKOSAVOVIC
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. . .CONTENTS
SLOGAN THE PRODUCT AND THE COMPANY HISTORY ADVERTISING PHILLIPE SUSCHARD MILKA NOWADAYS
BIBLIOGRAPHY
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SLOGAN
In the Al!" the #$% $! &le#ne%" the'#te% $! (%e% #n) the *%#!! $! +,%e*%een. Th#t! 'h-" the &,'! *$e the
/e!t +$l0. W$th the /e!t +$l0 'e%,)(&e the /e!t #n) 1ne!t &h,&,l#te.
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The product and thecompany
%il&a is a tra'itional(ran' o) *ho*olate*on)e*tion that originate'in Swit+erlan' in ,-./
an' has (eenman0)a*t0re'internationall1 (1 S*on)e*tionar1 *om2an1%on'el3+ International4)ormerl1 &nown as Kra)t5oo's6 sin*e ,7789s:
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5or more than a ,88 1ears; %il&a has (eenmainl1 2ro'0*e' in "
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It is sol' in (ar )orman' in a >ariet1 o)s2e*ialt1 sha2es '0ring
Easter an' Christmas:The (ran' alsoman0)a*t0res*ho*olate?*o>ere'*oo&ies; sna*&s; an'(is*0its with *ho*olatemil&:
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HISTORY
On No>em(er ,@th; ,-./; the Swiss*ho*olatier Phili22e S0*har' 4,@7@,--=6esta(lishe' a 2tisserie in Ne0*htel; where
he sol' a han'?ma'e 'essert name'*ho*olat Bn 'e sa )a(ri0e:
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The )ollowing 1ear; S0*har' 'e*i'e' toex2an' his *om2an1 an' mo>e' 2ro'0*tion
to a near(1 >illage; Serrires; Ne0*htel;where he rente' a )ormer watermill an' set02 a )a*tor1 2ro'0*ing *ho*olate at a rate o)
aro0n' ./8 &g a 'a1:
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At the time; the *ho*olatewas a >er1 'ar& an'
(itter *an'1 (e*a0se mil&
was t12i*all1 onl1 a''e'to *ho*olate ta&en in the
)orm o) 'rin&ing*ho*olate: It was not 0ntilthe ,-78s that mil& was
a''e' to S0*har'Fs*ho*olates; lea'ing to the
*reation o) what wo0l' (e*loser &nown to'a1 asthe %il&a al2ine mil&
*ho*olates:
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In ,7@8; S0*har' merge' with
To(ler to (e*ome Inter)oo':Inter)oo' merge' with the
a*o(s *oee *om2an1 in ,7-.to (e*ome a*o(s S0*har':
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Kra)t 5oo's a*0ire' a*o(s S0*har';in*l0'ing %il&a; in ,778 an' ma'e the
20r2le 2a*&ing a E0ro2e?wi'e 2rote*te'*olo0r tra'emar&: In O*to(er .8,.; theglo(al sna*&s (0siness o) Kra)t; in*l0'ing
the %il&a (ran'; (e*ame %on'el3+
International:
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ADVERTISING
Inata(le %il&a Cow in Pots'am:The (ran'has a well?&nown s1m(ol; a P0r2le Cow;
whi*h is a lila* *olo0re' Simmental *attle
45le*&>ieh6 whi*h are normall1 (rown?white;with a *om2letel1 white )a*e:
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The Brst a'>ertising *am2aign 'is2la1ing a'1e' li>ing *ow was la0n*he' (1 #o0ng J
R0(i*am in ,7@.:*itation nee'e'L To'a1;the %il&a Cow has a (ell aro0n' her ne*&;an' is 0s0all1 shown in an Al2ine mea'ow
s0rro0n'ing:
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Ph$l$e S(&h#%)
Philippe Suchard
(9th October 1797 14thJanuary 1884) was aSwiss chocolatier and
industrialist.
Suchard was born in 1797 in oudry. !ccordin" tothe #e#oirs o$ his sister %osalie& he beca#e
aware o$ the potentialities o$ chocolate#anu$acturin" as an industry at the 'ery early
a"e o$ about twel'e.
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To )0lBll his 'ream; six 1ears later he starte' asan a22renti*e in his (rother 5rM'Mri*Fs
Kon'itorei in !ern: In ,-.= he le)t Swit+erlan'to >isit the nite' States: At the en' o) the 1ear
he ret0rne' an' o2ene' a *on)e*tionerFs(0siness in Ne0*htel:
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In ,-.; S0*har' o2ene' the )a*tor1 o)Cho*olat S0*har' in Serrires: He 0se'
h1'ro2ower o) the near(1 ri>er to r0n themills in his two?man )a*tor1: S0*har' 0se' agrin'ing mill *onsisting o) a heate' granite
2late; an' se>eral granite rollers mo>ing
)orwar's an' (a*&war's: This 'esign is still0se' to grin' *o*oa 2aste:
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Cho*olate was not *hea2 or a2ro'0*t )or e>er1(o'1:
S0*har' str0ggle' Bnan*iall1earl1 in his *areer as a*ho*olatier: His s0**ess *amein ,-=.; with a (0l& or'er
)rom 5re'eri*& illiam IV;&ing o) Pr0ssia; who was alsothe 2rin*e o) Ne0*htel: Thistriggere' a (oom an' soon
his *ho*olates won 2ri+es atthe "on'on Great Exhi(itiono) ,-/, an' the Parisni>ersal Ex2osition o) ,-//:
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He o2ene' his Brst )a*tor1 a(roa' in ,--8 in"
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Se>enteen 1ears a)ter his 'eath in ,--= inNe0*htel; his *om2an1 2ro'0*e' the )amo0s
%il&a *ho*olate )or the Swiss mar&et:
A)ter his 'eath; his 'a0ghter E0gMnie S0*har'an' her h0s(an' Karl R0ss?S0*har'; too& o>er
the )0n*tioning o) his )a*tor1:
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MILKA NOWADAYSNowa'a1s the )a*tor1 (elongs to the Kra)t 5oo's
gro02 an' 2ro'0*tion has (een mo>e' to theTo(lerone )a*tor1 in !ern:
!asi*all1 (ase' in Swit+erlan'; %il&a is nowa'a1s2resent in se>eral *o0ntries an' has alrea'1 sol' the
h0ge n0m(er o) =88 millions *ho*olate (ars all
aro0n' the worl':
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DELICIOUSNESS
Initiall1 highl1 )amo0s )or its *ho*olate(ars; %il&a has exten'e' sin*e .88- itsrange o) 2ro'0*ts (1 0sing the *o?
(ran'ing strateg1:
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Daim; Phila'el2hia; OrMo; Cris2ello; Tassimoan' more re*entl1 T0* are the (ran's to
whi*h %il&a has 'e*i'e' to rall1 its *a0se:
This a22roa*h has allowe' to attra*t a newtarget o) *ons0mers an' in*rease its
mar&et share:
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MILKA QUOTES
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THANK YOU 2OR WATCHINGAND 3
LETS GO BUY SOMEMILKA CHOCOLATE 4
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BIBLIOGRAH!
httpswww."oo"le.co#
httpwww.#il*a.co#
httpsen&wi*ipedia.or"
httpwww.historia.roe+clusi',web"eneralarticol'aca-#il*a-ideile-indranete-$ac-istorie
https://www.google.com/http://www.milka.com/http://var/www/apps/conversion/tmp/scratch_7/https:%2F%2Fen,wikipedia.org%2Fhttp://www.historia.ro/exclusiv_web/general/articol/vaca-milka-ideile-indraznete-fac-istoriehttp://www.historia.ro/exclusiv_web/general/articol/vaca-milka-ideile-indraznete-fac-istoriehttp://www.historia.ro/exclusiv_web/general/articol/vaca-milka-ideile-indraznete-fac-istoriehttp://www.historia.ro/exclusiv_web/general/articol/vaca-milka-ideile-indraznete-fac-istoriehttp://www.historia.ro/exclusiv_web/general/articol/vaca-milka-ideile-indraznete-fac-istoriehttp://www.historia.ro/exclusiv_web/general/articol/vaca-milka-ideile-indraznete-fac-istoriehttp://var/www/apps/conversion/tmp/scratch_7/https:%2F%2Fen,wikipedia.org%2Fhttp://www.milka.com/https://www.google.com/
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