mindmap of the facebook advertising system

– Leads

– Sales

– Growing Audience

– Front end Freebie

– Back end Product

– Fans

– Custom Audience • People who know you

• Customers

• Subscribers

• Connections

– Google+

– LinkedIn

• Custom Audience Pixel

– Retargeted Audience • People who've been to your website

• Casual Visitors

• Fence Sitters

• Previous Buyers

– Look alike audience • Twin /Dopplegangers

• Look like your fans

• Look like your customers

• Look like your retargeted audience

– Saved Target Group • Spy

• Demographics

• Interests

• Behaviors

– Thrive Themes

– Thrive Themes

– Thrive Themes

– Set your budget and pricing options

– Specific to target audiences

– Optimize for conversions

– Ads • Variations

• Intriguing content

• Image

– Match to your audience

• Call to action

– Button

– No Button

– Facebook ads

– Landing page conversion rate

– CPC • Cost per Ccick

– CPL • Cost per Lead

– CPM • Cost per 1,000 Impressions

– CPA • Cost per acquisition

– CTL • Click to lead %

– CTC • Click to conversion %

– RPL • Revenue per lead %

– AOC • Average order value

– IROAS • Initial return on ad spend multiplier

John D. Hipsley Ikon Graphic Communication jhipsley@igc.org