mister softee
Post on 09-Jul-2015
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MISTER SOFTEENFC PAYMENT TECHNOLOGY
IMPLEMENTATION PRESENTATION
CHALLENGES• Franchise owners in urban markets have experienced a significant
increase of theft and robbery in recent years
• Customers no longer carry cash and prefer other payment methods
SOLUTION
• NFC PAYMENT TECHNOLOGY
– Near Field Communication (NFC)
– Transfers data via Radio Frequency Identification (RFID)
– Operates at a frequency 13.56MHz at rates of 106 KB
HOW DOES IT WORK?
NFC CHIP MANUFACTURERS
- NXP Semiconductors
- Inside Secure
- Broadcom
PAYMENT TERMINAL VENDORS
• Verifone
• Ingenico
• Equinox Payments
MOBILE WALLET APPLICATIONS
• GOOGLE Wallet
• Isis
• LevelUp
PORTER’S 5 FORCES
THREAT OF SUBSTITUTE PRODUCTS
• Threat of substitute products means how easily your customers can switch to your competitors product.
– Cash
– Credit Card
– Checks
– Gift Cards
THREAT OF NEW ENTRANTS
• Threat of new entry depends upon entry and exit barriers.
• 3 obstacles
– Company’s Brand Identity
– Capital Requirements
– Competition from established companies
BARGAINING POWER OF SUPPLIERS
• Bargaining Power of supplier means how strong is the position of a seller. How much does your supplier have control over increasing the Price of supplies
• 2 Major players
– Banks & Mobile Phone Manufacturers
BARGAINING POWER OF BUYERS
• How much control the buyers have to drive down your products price; Can they work together in ordering large volumes
• Buyers
– Consumers
– Merchants
INDUSTRY RIVALRY
• Intensity of competition among the existing competitors in the market.
• ISIS– U.S. companies team up to
deliver ISIS
• MasterCard– PayPass
• Google– Google Wallet
CONSUMERS OF NFC TECHNOLOGY
• Commuting to the office
– During the drive to and from work, NFC can unlock your car, adjust your seats, and even admit you to the company’s secure parking garage.
AT THE OFFICE
-Once you’ve arrived, you can gain access to your office building and clock in by swiping your smartphone or other device.
-Paying for snacks out of the vending machine or clocking in and out for breaks takes only seconds using NFC technology.
ON THE BUS OR SUBWAY
-You can pay for your bus or subway pass and wave your phone to pass through the gates.
- Get up to date information by tapping your phone at the kiosk
-Interact with advertisements and bulletin boards that let you access coupons and learn more about current events in your area.
AT THE STORE
- Coupons and customer reward points are already pre-loaded on your smartphone and are applied to your total automatically when you check out.
- Payment occurs when you wave your smartphone over the card reader and you’re ready to go without ever opening your wallet.
AT A CONCERT
-You can purchase concert tickets and use your NFC compatible smartphone to gain access to a concert.
-When you’re thirsty, just wave your phone at a merchant's register to buy food and beverages
- Having less tickets and cards to juggle makes the event hassle-free and reduces your chances of being pickpocketed.`
TIMELINESony Corp &
Phillips (NXP) Co-founded NFC
technology
2002
2004Nokia, NXP, and
Sony establish NFC Forum
Nokia 6131 first NFC phone2006
2010Samsung Nexus S: First Android NFC
Phone shown
Mister Softee rolls our NFC payments in
major markets2013
2015Experts
predict NFC will be more
widely accepted
Mister Softee NFC roll-out
to all markets2015 / 2016
CONCLUSION
• NFC Technology will allow Mister Softee to:
– Adapt to changing demands of consumers
– Strengthen the brand
– Increase market share
– Strengthen customer relationships
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