mixing digital
Post on 01-Nov-2014
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What is Pinterest
• Launched in 2010• Pin board style social image sharing tool• Manage theme based collections of images• Re-pin images you like• Click through to the website that is housing the image• Follow, comment, tag and re-pin images
Example of a user account
Pinterest stats
20% of Facebookers are on Pinterest daily
Pinterest stats
Brand example
• Brand – Honda• Requirements – To launch the official Honda board and to use
a visual element to market their cars• Campaign – Honda Pintermission• Objective – Get people to take a 24 hour break from Pinterest
Honda
Pintermission
Pintermission
Conclusion
• The level of adoption means that it will become one of the main stream players comfortably sitting among the social platform elite.
• It takes minutes to set up and you can still be considered to be an early adopter
• No invitation required any more• Should be considered for any marketing campaign
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