mkl infocv v2.5

MIRKO LALLIPolyhedric Lateral Thinker Human Network Router. Senior Digital Strategist. Passionate and visionary about Internet, Social Media and innovation. Creative mindset, 15+ Years of experience in web and digital communication. Strong background in P.R. & MKT mng.

+CURRICULUM VITAE

SUMMARY:

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+12ML€ planned in

socialmedia & webmarketing in last 3 year

+200Articles written

about me and my projects in last year

2.402Friends in facebook

that follow my update

2.798professionals in

my LinkedIn network

5.275Number of

Twitter #follower

Languages I can order

food in

UNIVERSITA’DEGLI STUDI

DI FIRENZE

The Klout Score is the m

easurement of your overall online influence.

+39 3493539069 - mirko.lalli@me.comhttp://it.linkedin.com/in/mirkolalli

http://twitter.com/mkl - http://www.facebook.com/mirkolalli

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Master's Degree110/110 cum laude

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Reporting directly to the CEO I'm responsible for the development of a comprehensive marketing, communications and brand strategy. I'm also responsible for coordinating all media-relations initiatives and providing assistance in products development. I oversee the company digital communications and social media presence; I'm responsible for all plans and executions of internal and external communications.

Before current job I worked as Chief of Marketing and Communications at Fondazione Sistema Toscana and GIUNTI Group after several years as a consultant.I am a Teacher and Senior Lecturer in private and public university on technological, social and marketing dynamics tied to Social Media and contemporary communications.

FONDAZIONE SISTEMA TOSCANA: CMO - Chief of Marketing and Communications. Responsible also for Public Relations and institutional Relations.

Head of “ToscanaLab” project (www.toscanalab.it)

Senior Lecturer and teacher on digital communication, web marketing, e-business, Social Media and Marketing2.0.

BRANDS

Head of task-force for the new marketing and promotional campaign for Tuscany Regional Government best know as “Voglio Vivere Così", for which I have created the Social-media strategy and I'm responsible for coordinating the web-marketing activities and the work of the “Social Media Team.”

AC

TU

AL

Consultant & sales managerDeveloping sales strategies & structuring commercial transactions - Member of Sales & Marketing Staff

Independent New Media Consultant (freelance)

New Media marketing manager3

1997 1999 2001 2003 2005 2007 2009 2011

SKILL DEVELOPMENT

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www.mirkolalli.net

CLOUDITALIA COMMUNICATIONS SpA:Director Marketing Comunications and Public Relations. I oversee the company communications PR and digital strategy.