mlove living rethought

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Fjord's Group Director, Strategy, Louisa Heinrich talks about what the next wave of technology means for humans and the important role designers have to play.

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Slide 1 © Fjord 2012 | Confidential

Living, Rethought What the next wave of technology means for humans

Louisa Heinrich Group Director, Strategy Fjord @customdeluxe @fjord

Slide 2 © Fjord 2012 | Confidential

Slide 3 © Fjord 2012 | Confidential

We create useful, e!ective, and desirable services that people love.

We do digital service design

Slide 4 © Fjord 2010 | Confidential

Digital has come a long way.

Slide 5 © Fjord 2012 | Confidential

It’s gone from option to necessity

then

now

Slide 6 © Fjord 2012 | Confidential

… And from peripheral to core for businesses, too.

Slide 7 © Fjord 2012 | Confidential

So we’ve learned a few things

Slide 8 © Fjord 2010 | Confidential

It’s all still changing. Only now, it’s changing even faster.

Slide 9 © Fjord 2012 | Confidential

2.3 billion connected people

~5 billion connected objects (and growing)

Source: Mary Meeker, kcpb, Internet trends 2012

Slide 10 © Fjord 2012 | Confidential

Interaction hazard ahead

Slide 11 © Fjord 2012 | Confidential

How much attention do we have?

Slide 12 © Fjord 2012 | Confidential

New challenges emerge as the interface fades into the background...

Slide 13 © Fjord 2012 | Confidential

Understanding: C & A “Like”

Slide 14 © Fjord 2012 | Confidential

Understanding: Pixels per Person

Slide 15 © Fjord 2012 | Confidential

Immediacy: Grab Magic

Slide 16 © Fjord 2012 | Confidential

Integration: Jawbone UP

Slide 17 © Fjord 2012 | Confidential

Homo Digitus is emerging

Slide 18 © Fjord 2012 | Confidential

So what should we do about all of this? As designers? As people?

Slide 19 © Fjord 2012 | Confidential

The human face of sustainability

Images: Ithaca College Library, the Mustard Seed Project

Slide 20 © Fjord 2012 | Confidential

As designers, we must facilitate the change.

Slide 21 © Fjord 2012 | Confidential

Beautiful seams, not “seamlessness”

Slide 22 © Fjord 2012 | Confidential

Beware the uncanny valley

Slide 23 © Fjord 2012 | Confidential

New skills for new problems

choreography

quantum maths

sound engineering

Slide 24 © Fjord 2012 | Confidential

We mustn’t be afraid to learn new things.

Slide 25 © Fjord 2012 | Confidential

Because this is what it’s all about.

Slide 26 © Fjord 2012 | Confidential

Danke! @customdeluxe @fjord

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