m&m international tractor door delivery category : best use of direct marketing door to door/...

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M&M International Tractor

Door Delivery

Category : Best Use of Direct Marketing Door to Door/ Mailer One to One

Objective

Delivery Of Premium

International AC Tractor

@ Customer’s Home

Mahindra Arjun International 8085 AC Cabin Tractor

Strategy

Build an Aura of Opulence

Express Grandness to Premium Customer

Celebrate Moments of Joy & Pride

Approach

Gift Wrapped Tractor

Approach

Mammoth Journey to Customer’s Home

Approach

Celebration & Felicitation of Family Members

Ardaas for Prosperity

Prasad Distribution

Unveiling of Tractor

Tractor Delivery

Outcome

Amazed & Delighted Customer

Int’l Tractor Grand Home Delivery

Strong Impressions

with High Impact

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