mobatar tech garage

Guk Kim

Founder & CEO

Mobatar is a self-service mobile and web platform for push advertising.

Admit It! Advertisements are annoying

Solution Interaction and relevance

71% Customers would like to receive advertising messages targeted to their particular interests.

Source: Research Advertising & Mobiles Report

71% - Demand

Consider the Facts

There are 50 million mobile subscribers in Italy

11.9% of mobile subscribers use mobile internet

19.7% are between the age of 25-34

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2

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Source: Nielsen, Mobile Media Internet Report, First Quarter 2008

The mobile advertising market is growing fast – very fast.

Source: eMarketer, October 2007

2006 2007 2008 2009 2010

2011

Direct Response

Branding

$16.22 B

$11.44 B

$7.46 B

$4.96 B $2.77 B

$1.54 B

Location, age, sex, interests…

Ads & Rewards Database

$$$

Consumers Platform Advertisers

Consumer Becomes a Member Collect demographic and behavioral data

Advertiser Creates a Campaign Sets campaign name, province, and zones

Available Users

Province

Zone

Selects Target Lot’s of options: sex, age, relationship status, interests etc.

Available Users

Demographics

Interests

Operators

IoPubblicità Only company in Italy to have a self-service platform

Province

Age

Sex

Other Competitors

New Zealand U.S.

India Belgium

Future Development Increase exchange of data and interaction between consumers and advertisers

( ) 2 Adapt push technology:

independence from SMS

Learn more about our users: what do they like and want?

Benefit our users: provide more than a monetary reward

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Expansion: enter and provide the service in other countries

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€ 350.000

Sales Force

Mobile App Development

Web Development

Marketing

Guk Kim Mauro Baeli Founder & CEO

•  6 years in web biz

Business Development

•  Studying Business Administration and Economics

Contacts Email: guk@mobatar.it

LinkedIn: linkedin.com/in/gukkim

•  10 years in communications biz

•  Degree in Law at “La Sapienza”

Contacts Email: mauro.baeli@mobatar.it

LinkedIn: linkedin.com/in/maurobaeli