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From idea to Appstore Leader How Grafio become the Productivity Cover

DANI RangeloviOS Developer, Race Cloud

Team Player, Ten Touch

iOS Startup ExperienceDANI Rangelov

Top Grafio Feature Facts: #1 USA, #1Australia, #1 New Zealand, #1 South Korea, #2Canada, #4 India!

17 January 2013

iOS Startup ExperienceDANI Rangelov

✭ Now # 1 in the US iOS (on iPad) Productivity ✭ Listed on the App Store in 80+ counties ✭ 350 mentions in different App Store categories ✭

25 January 2013

iOS Startup Experience

THE MISSION

Ten Touch - in the very near future interactive touch interfaces will be

commonplace.

DANI Rangelov

iOS Startup Experience

THE MISSION

Ten Touch - in the very near future interactive touch interfaces will be

commonplace.

DANI Rangelov

iOS Startup Experience

COLLECTING THE TEAM

DANI Rangelov

iOS Startup Experience

COLLECTING THE TEAM

DANI Rangelov

iOS Startup Experience

5X 2000 = 10000 +2000 +2000 ——————— 14000lv / month

DANI Rangelov

iOS Startup Experience

14000lv*12months*4years = 672 000lv

5X 2000 = 10000 +2000 +2000

——————— 14000lv / month

DANI Rangelov

iOS Startup Experience

14000lv*12months*4years = 672 000lv

5X 2000 = 10000 +2000 +2000

——————— 14000lv / month

DANI Rangelov

iOS Startup Experience

THE IDEA №2

DANI Rangelov

iOS Startup Experience

THE IDEA №2

DANI Rangelov

iOS Startup Experience

FIND YOUR SELF

Positive game for kids

“Where's Wally?” like game

DANI Rangelov

iOS Startup Experience

• It is difficult to pretend being Wally • PR is not the same as marketing • 3000 JP Downloads for free is not a loss

but a ton of valuable feedback

LESSONS LEARNED

DANI Rangelov

iOS Startup Experience

• Potential income at low price • Price for development • Product PR • Product portfolio

PRODUCT SPIN-OFF

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iOS Startup Experience

THE IDEA №7

DANI Rangelov

iOS Startup Experience

THE IDEA №7

DANI Rangelov

iOS Startup Experience

Napkin replacement

DANI Rangelov

iOS Startup Experience

Napkin replacement

DANI Rangelov

iOS Startup Experience

Napkin replacement

DANI Rangelov

iOS Startup Experience

Napkin replacement

DANI Rangelov

iOS Startup Experience

Napkin replacement

DANI Rangelov

iOS Startup Experience

Napkin replacement

Professional visual thinkers’ whiteboard

DANI Rangelov

iOS Startup ExperienceDANI Rangelov

http://www.tapja.com/ General Public License

iOS Startup ExperienceDANI Rangelov

http://www.tapja.com/ General Public License

The idea in the closet

iOS Startup ExperienceDANI Rangelov

iOS Startup ExperienceDANI Rangelov

iOS Startup ExperienceDANI Rangelov

iOS Startup ExperienceDANI Rangelov

iOS Startup ExperienceDANI Rangelov

iOS Startup ExperienceDANI Rangelov

iOS Startup ExperienceDANI Rangelov

iOS Startup ExperienceDANI Rangelov

You do not determine what you product is.

The users do.

iOS Startup Experience

FEEDBACK BASED DEVELOPMENT

Plan = Learn Build Measure = Sell

DANI Rangelov

iOS Startup Experience

FEEDBACK BASED DEVELOPMENT

DANI Rangelov

iOS Startup ExperienceDANI Rangelov

STRATEGY №1

Free Version

Marketing

iOS Startup ExperienceDANI Rangelov

Released: 2010-09-24Released: 2010-07-30

Conversion ratio 0.1Dependancy ratio 0.3 - 04

iOS Startup ExperienceDANI Rangelov

THE OPPORTUNITIES

• Clients receive enough from the free version

• Bad ratings because of limitations

• More clients • Higher reach • Conversion Ratio • Appearance in different

Appstore category and stream

THE THREATS

iOS Startup ExperienceDANI Rangelov

STRATEGY №2

Regular Updates

Marketing

iOS Startup ExperienceDANI Rangelov

iOS Startup ExperienceDANI Rangelov

Promise

User feedback

Plan DeliverExpected

Regular

iOS Startup ExperienceDANI Rangelov

THE OPPORTUNITIES

• Appstore reviews and ratings disappear

• Appstore position drop • Bugs

• Customers’ reliance • Review site listing • Experiments with:

keywords, icon, screenshots, category

• Appstore listing

THE THREATS

iOS Startup ExperienceDANI Rangelov

• Review from 2010 is still alive and stating 3 stars for iDesk which is no longer the correct product name since 2 years and it also states the product is UNFINISHED 4 years later

iOS Startup ExperienceDANI Rangelov

STRATEGY №3

Feature Pack Updates

Marketing

iOS Startup ExperienceDANI Rangelov

Evaluate Preserve Present

iOS Startup ExperienceDANI Rangelov

THE OPPORTUNITIES

• Long development time • Customers’ dissatisfaction due

to waiting • Single presentation of group

of features

• Longer testing times • Higher product value

THE THREATS

iOS Startup ExperienceDANI Rangelov

STRATEGY №4

Targeted Price Drops

Marketing

iOS Startup ExperienceDANI Rangelov

Grafio - Diagrams & ideas Grafio Lite - Diagrams & Ideas

iOS Startup ExperienceDANI Rangelov

Grafio - Diagrams & ideas Grafio Lite - Diagrams & Ideas

7$

iOS Startup ExperienceDANI Rangelov

Grafio - Diagrams & ideas Grafio Lite - Diagrams & Ideas

7$ 10$

iOS Startup ExperienceDANI Rangelov

Grafio - Diagrams & ideas Grafio Lite - Diagrams & Ideas

7$ 10$ Update

iOS Startup ExperienceDANI Rangelov

Grafio - Diagrams & ideas Grafio Lite - Diagrams & Ideas

7$ 10$ Update 5$

iOS Startup ExperienceDANI Rangelov

Grafio - Diagrams & ideas Grafio Lite - Diagrams & Ideas

7$ 10$ Update 5$ 10$

iOS Startup ExperienceDANI Rangelov

Grafio - Diagrams & ideas Grafio Lite - Diagrams & Ideas

7$ 10$ Update 5$ 10$ 5$

iOS Startup ExperienceDANI Rangelov

Grafio - Diagrams & ideas Grafio Lite - Diagrams & Ideas

7$ 10$ Update 5$ 10$ 5$ 9$

iOS Startup ExperienceDANI Rangelov

THE OPPORTUNITIES

• Users wait for price drops • Income drop

• Appstore position control

• Event generation • Higher reach • More testing time • More reviews and users

THE THREATS

iOS Startup ExperienceDANI Rangelov

✭ Now # 1 in the US iOS (on iPad) Productivity ✭ Listed on the App Store in 80+ counties ✭ 350 mentions in different App Store categories ✭

25 January 2013

iOS Startup ExperienceDANI Rangelov

Grafio - Diagrams & ideas

iOS Startup ExperienceDANI Rangelov

Grafio - Diagrams & ideas

7$

iOS Startup ExperienceDANI Rangelov

Grafio - Diagrams & ideas

7$ 9$

iOS Startup ExperienceDANI Rangelov

Grafio - Diagrams & ideas

7$ 9$ Bann

er

iOS Startup ExperienceDANI Rangelov

Grafio - Diagrams & ideas

7$ 9$ Bann

er

6$

iOS Startup ExperienceDANI Rangelov

Arnold H. Glasgow: “Success is simple. Do what’s right, the right way, at the right time.”

iOS Startup ExperienceDANI Rangelov

THANK YOU