mobile 2012 dionne lew
Post on 01-Nov-2014
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CeBitDionne Lew
Director Corporate Communications
VicRoads
Who is the customer?
What do they want ?
When?
How?
Digital strategy
Safety
GLS – GLS DirectRouteToLicenceTown
City GT
Dhead - TurnOffTwitterFINAL2
Dhead - UsingYourPhone Aeroplane
Dhead - UsingYourPhone Medical
Drive IQ - DriveIQ SM
Drive IQ – driveIQ a3 poster new
eBooks - ebook
Apps – RoadMode
Learnings
Rodney – House of whacks
Traffic
Apps - Appinuse
Real time information
Apps - SmartPark
Apps - victraffic3
Procurement
Procurement
Consultation
Customer service
CALD – OLD – Transfers - Burmese
CALD – NEW – VIET Demerit
Points
Sample Driver’s Licence
Eddie
Process
Learnings
All channels should be underpinned
by strategy
Future skills
Prime the well
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