mobile ad summit presentation

10 minutes, 10 ideas for Mobile Advertising

Success Lynn Tornabene, CMO

1. Plan integrated, not afterthought

Attend the Mobile Ad Summit

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1

1. Plan integrated, not afterthought

Think ‘mobile’ not just ‘phone’ 2

4

Reach hard-to-reach, responsive targets

More than 11% of Quattro’s ad requests in Q2 2009 were from non-phone entertainment devices with Wi Fi capability

These devices generated over a billion global ad requests in the Quattro Wireless Network

Click rates are 24% higher than those on non-smart phones and for some devices, can range to 135% higherCompared to web media, click rates are 5 times recently cited statistics for online display

More than 11%

over a billion

24% higher

5 times135% higher

1. Plan integrated, not afterthought

Go ‘beyond the banner’ 3

Sight, sound, motion and action anywhere, anytime

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InterstitialsExpandablesiPhone expandable with in-ad map

Integrate your brand for 100% SOV and impact

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AppsMobile Web

1. Plan integrated, not afterthought 4Take advantage of

the environment

Mobile is not just the internet on a small screen

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1. Plan integrated, not afterthought

Avoid the line dance 5

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Drive to a mobile-optimized site

Drive to mobile site to track success across media

Outdoor to mobileMobile builds databaseMobile creates

passionate fans who share with friends

Mobile drives to storeMobile engages

1. Plan integrated, not afterthought

Turn consumers into shoppers into buyers – on mobile 6

Got an app? Get ranked!

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Accelerate the sales process with click-to-buy

Drive to stores including:

AmazonBest BuyDrugstore.comiTunes

1. Plan integrated, not afterthought

Turn consumers into shoppers into buyers – in retail 7

Drive to retail and restaurant case study

6+% click-throughs29% of age-verified consumers used the retail/restaurant locatorLarge sales increase with no other media in market

1. Plan integrated, not afterthought

Use benchmarks

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eCPM and eCPC driven by targeting, goals

Quattro Wireless Q2 internal data, USQuattro Wireless Internal Data Q2 09, US

finance

autos

electronics cp

g

telecom

trave

lnews

entertainment

shopping

searc

hfood

gaming

other ind.

communities

mobiledati

ng

education

0

400

800

1200

1600

2000

Index of eCPM and eCPC By Industry (US)

eCPMeCPC

Response rates also driven by targeting, goals

Quattro Wireless Q2 internal data, US

cpg

auto

s

finance

ente

rtai

nmen

t

com

munit

ies

elec

tron

ics

tele

com

other

ind.

gamin

g

news

mob

ile

trav

el

sear

chfo

od

shop

ping

wom

en

datin

g

educa

tion

0

50

100

150

200

250214

189170 164 157 155

126 124114 107

98 97 9579 72

61 5644

Index of CTR by Advertiser Category (US)

Quattro Wireless Internal Data Q2 09, US

1. Plan integrated, not afterthought

Do it!

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Go mobile with these ideas today…

1. Attend the Mobile Ad Summit2. Think ‘mobile’ not just ‘phone’3. Go ‘beyond the banner’4. Take advantage of the environment5. Avoid the line dance6. Turn consumers into shoppers into buyers – on

mobile7. Turn consumers into shoppers into buyers – in retail8. Use benchmarks

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0Call us

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Let’s keep in touch!

www.quattrowireless.com/doit

Twitter: @intheqsrosenblatt@quattrowireless.com

lynn@quattrowireless.com