mobile advertising sven de meyere
Post on 15-Jul-2015
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Mobile Advertising
MobileSetting the scene...
The world we live in today...
Smartphones and tablets are taking over
Mobile MarketingOn the agenda for today...
Mobile marketing
Mobile marketing
Mobile App
Promotion
Mobile App
Analytics
Mobile Website
promotion
Mobile Website Analytics
Mobile marketing
Mobile marketing
Mobile App
Promotion
Mobile App
Analytics
Mobile Website
promotion
Mobile Website Analytics
Mobile marketing
Mobile marketing
Mobile App
Promotion
Mobile App
Analytics
Mobile Website
promotion
Mobile Website Analytics
Mobile MarketingPromoting your app
Average app usage
25 installed
apps
4 paid
10 recently
used
Source: Google research
Paid growth
Google Search advertising
Google Display advertising
Admob In-app advertising
Youtube Video advertising
Facebook advertising
Twitter advertising
Mobile App Promotion
Google Adwords Advertising
Promoting your app
Advanced targeting methods
Mobile App Promotion
Advanced targeting methods
Mobile App Promotion
Track your new installs
Mobile App Promotion
Acquisition
Through click to download extension
Target branded and/or non-branded keywords
Mobile Search Engine Advertising
Re-engage existing users
Mobile Search Engine Advertising
Source: Google research
Retention
Through app deeplinking
Mobile Search Engine Advertising
An example of native app deeplinking...
Mobile Search Engine Advertising
An example of native app deeplinking...
Mobile Search Engine Advertising
An example of native app deeplinking...
Mobile Search Engine Advertising
In-app advertising
Promoting your app
Through Google Adwords (AdMob)
Cost per click based
In-app advertising
Research relevant apps for your target audience
In-app advertising
And get detailed statistics & demographic information
In-app advertising
Full screen ad
Through Google Adwords
Only for Google Play
4 stars rating required
Use with caution!
App interstitials
Google Display Network
Promoting your app
Runs on Google Display Network
Cost per click based
Double-tap to avoid accidental clicks
App promotion banners
Youtube advertising
Promoting your app
In-stream preroll videos
Through Google Adwords
Only pay when someone actuallywatched the video (30s)
Drive awareness and branding
Skipable after 5 seconds
Mobile Youtube preroll ads
Mobile Youtube TrueView ads
Facebook advertising
Promoting your app
Facebook advertising
Facebook advertising
Facebook advertising
Facebook advertising
Facebook advertising
Twitter advertising
Promoting your app
Twitter advertising
Twitter advertising
Twitter advertising
Twitter advertising
Twitter advertising
Twitter advertising
Twitter advertising
Mobile marketing
Mobile marketing
Mobile App
Promotion
Mobile App
Analytics
Mobile Website
promotion
Mobile Website Analytics
Questions?
Mobile analytics
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