mobile applications & cloud computing : leapfrog strategy for thai it industry

1

Mobile Applications & Cloud Computing : Leapfrog Strategy

for Thai IT Industry

Assoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand27 January 2011

2

Software Park Thailand

May 1997 : Approved by the cabinet

November 1999 : Established and moved to the current building

April 2001: Grand opened by HRH Princess Maha Chakri Sirindhorn.

3

Software : Social Infrastructure

GrowthGrowthEngineEngine

EnablersEnablers

High Performance EconomyHigh Performance Economy

EducationEducation PublicPublicHealthHealth

IndustryIndustry&&

BusinessBusinessEtc.Etc.

Information TechnologyInformation Technology

Software IndustrySoftware Industry

NationalNationalWealth Wealth

4

5

Technology & Social Shift

New Business Rules

Communication Shift

Social Networks

Socializing & Sharing

6

Impacts

The Future is social.

Everything is everywhere.

Everything is changing fast.

Everything is mobile.

Everything is fast.

7

The enterprise world we live in 2010 and beyond

Global Direct, Open CustomersCommunication

Transparency

Work RemotelyDigital Life Convergence

(e.g. Social Media)

(Work and Personal lines are blurring)

(Customers, Resources, IPs are acquired everywhere)

(Mobility Trend)

(Blogs, Social Computing) Brief Collaboration(Assemble the best, Disassemble upon completion)

Source : I’m Cloud Confused

8

The new “Always On” workforce

Smaller and Less Sufficiently Skilled

Increasingly Global

Highly Virtual

Vastly Diverse

Autonomous and Empowered

Source : Hewitt Associates: Next Generation Talent Management

9

Teleworkers

10

The new unified communication

Source : Cloud Computing : Jagdish K Vasishtha, Injoos

11

Next Major Computing Cycle

Source: Morgan Stanley 2009

12

New Trends

Web 2.0

Web as a Platform

OS/Device independence

Large scale computing

Software as a Service

Cloud Computing

Social Networks

13

Gartner Top 10 Strategic Technologies

14

Gartner Top 10 Strategic Technologies

15Source: Morgan Stanley 2010

16

Tablets

17

SmartPhones

18

Is anyone using Cloud?

19

You need a massive infrastructure

20

Cloud Computing Era

Source: ITRI ASOCIO Summit 2010

21

Cloud Computing Value Chain

Source: ITRI ASOCIO Summit 2010

22

Is this just Hosting 2.0?

Cloud Players Hosting Players

Only few can afford billions dollar investment on data centers

Hundreds of them aroundthe world

No, they have different architecturesand business model

Source : I’m Cloud Confused

Hosting Players

23

Cloud : Reliability, High Availability, Capacity Elasticity

Cloud Players

Source : I’m Cloud Confused

Hosting Players

Built-in Redundancy

Virtually unlimited storage, computing power

You have to manage reliability, fail over yourself

Bring your own or rentservers to increase capacity

Pay contact often yearlyPay only what you use

24

Three layers of Cloud services

25

Cloud Services

26

Market Analysis

Bare Metal People Process based hardware provisioning

HaaS Hardware as a ServiceProgrammatic Interface for Hardware Provisioning

PaaS Platform as a Service(Hardware Provisioning Hidden Automatic Scaling)

SaaS Software as a Service(Platform , Scaling and Hardware transparent)

Incr

easi

ng V

irtua

liza

tion

Amazon

Network Device Layer

Google

Kindle

Alexa

Simple DB

EC2 S3

Microsoft IBM HP

Build there own

App Engine

App Engine

Google Apps

Android Win Mo

Live

Azure

Azure

Core Business

On Demand

Web spherePotential

Core Business

Partner Strategy

PartnerStrategy

IPAQ

Salesforce com

Force.com

Salesforce

Bare Metal People Process based hardware provisioning

IaaS Hardware as a ServiceProgrammatic Interface for Hardware Provisioning

PaaS Platform as a Service(Hardware Provisioning Hidden Automatic Scaling)

SaaS Software as a Service(Platform , Scaling and Hardware transparent)

Incr

easi

ng V

irtua

liza

tion

Amazon

Network Device Layer

Google

Kindle

Alexa

Simple DB

EC2 S3

Microsoft IBM HP

Build there own

App Engine

App Engine

Google Apps

AndroidWindow Phone

Desktop

Office 365

Windows Azure

Azure

Core Business

On Demand

Core Business

Salesforce com

Force.com

Salesforce

The Color Gradient indicates Increasing Desire to Enter the Space

Source : A Walk in the Clouds : Niraj Juneja

27

Only a handful of major playerscan build

this massive infrastructure

Source : I’m Cloud Confused

28

Architectures of public cloud

Source : Cloud Computing - Is Changing The Game Woohyun Kim

29

The end of PC?

Most cloud applications that will be built are accessible from PC. Applications can be a browser base, applicationrunning on PC accessing data and services on the cloud

So will the mobile applications

Source : I’m Cloud Confused

30

Mobile 2.0

Smartphone v.s. PC

31

Mobile Technology

32

Mobile Market Variety

33

History of Smartphone Platform

34

Mobile Platform Market share

35

Mobile Investment Choice

36

Mobile App Stores

37

Nokia has most paid apps

38

Software Park Vision

“The future of Software Park is not a location, it is a platform and community on

the Internet.”

39

The New Challenge

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon

Local public cloudTrue IDC

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)

Cloud Devicese.g. Tablets, SmartPhones, Desktop

40

Software Park Missionon New Computing Era

“Enabling Thai software industry to

understand and have skills in the software business; especially in Mobile Applications& Cloud markets”

41

The New Challenge

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon

Local public cloudTrue IDC

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)

Cloud Devicese.g. Tablets, SmartPhones, Desktop

42

Cloud Computing Market

43

Technology TransferMobile Application Training

– Android

– iOS Programming; short course, Mini-Master

– BlackBerry, Windows Phone 7

Cloud Computing Training– True IDC

– Microsoft Azure

– Google App Engine

44

iOS TrainingMobile Devices for Modern Business

iPhone Application Development : Basic– 5 Days course

– First Course 7-11 Feb

iPhone Application Development : Advance– 5 Days course

– First Course 14 – 18 March

http://www.swpark.or.th/service/ttd/annual-training-schedule

45

Mini MasterCo-Course with Faculty of IT, KMITL

Mini Master in iOS Programming– 140 Hrs course

– iPhone Development

Mini Master of Java Technology– 140 Hrs course

– Web Services/ SOA/ Google Cloud

Start in May 2011

46

Mobile Testing Center

Mobile Application Developer community

Handset Testing Center

Partner with TRIDI, NECTEC

Grow applications on Cloud Device

47

True IDC

Free training for software houses

The Winner Project

Build awareness for Software Industry

48

Seminars

Mobile Dev Tech Talk

– iOS / Android Trends

– 7 Feb 1-4 pm.

– Software Park

Discover what Cloud Computing can do for your Software business– Co-event with True IDC

– 1 Feb 1 – 4.30 pm

– Software Park

49

Time to Change!!

for The New Opportunities

--------

Partner with Software Park

to Win

50

Thank you

thanachart@swpark.or.thtwitter.com/thanachartwww.facebook.com/thanachartwww.swpark.or.th