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Post on 02-Jul-2015
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Effective Use of Mobile Apps
for Meetings and Events
Jessica L. Levin, MBA, CMP, CAE
STRATEGY FIRST!
Go Mobile!
Go Mobile!
Mobile Apps for Events
Benefits
• Paper-‐light • Quick Access to Info • Sponsorship Opportuni9es • Social Interac9on • Q&A • Customer Service • Concierge
Return
• Be?er A?endee Experience • Be?er Sponsorship Opportuni9es • Cost Savings
Remember:
ROI is a mathematical
formula. Determine
what you are measuring
when setting goals.
Adoption
• Promo9on • Training • Connec9vity • Lather. Rinse. Repeat
NEXT COMES TECH…
Native App v. Mobile Site
“Native App”
OS = Operating System RIM – Blackberry iOS – Apple Droid - Google
• Made for that device/”OS” • Higher “Usability” • Exposure: App Store • Requires Manual Upda9ng:
User and Organizers • Inconsistencies • Speed
“Mobile Web” • Custom mobile website • Similar features • Universal • Requires Web Access • Instant Updates • Accessibility
HTML 5…A Game
Changer?
The Must-Haves
• Schedule/Agenda • Sponsorship • Maps • Exhibitor Informa9on • Messaging to A?endees • Messaging between A?endees (opt-‐in) • Repor9ng capabili9es • Ask permission before upda9ng!!!
The Should-Haves
• Social Networks: Facebook, Private Community, Twi?er
• Customized Agendas • What’s on Now • Speaker Profiles • A?endee Profiles
The Would-Love-to-Haves
• Full Social Media Integra9on • Mul9media Accessibility and Sharing • Social Gaming Elements • Audience Response Systems • Instant Surveys • Match Making • Interac9ve Exhibitor Maps • Collabora9ve Note Taking
Factors for Selection
• Size, Frequency, Consistency of Mee9ng • Year Round v. Event/Mee9ng Dura9on • Cost – Cost per a?endee? • A la mode features? • Ease of use • A?endee phones
What goes into great design?
• Color? • Texture? • Shadowing?
Instead, try: Easy to Find
Easy to Navigate Clean, simple graphics
MOBILE IN ACTION
Gamify can add interac.vity to events by having
a5endees compete by doing
challenges.
GOOSE CHASE
IT’S YOUR TURN…
Creating QR Codes
• Bit.ly • My.qr.co • Qrstuff.com
Uses of QR Codes
• Business Cards • Name Badges • Trade Show Collateral/Web • SMS Messaging • Phone Calls • Email Lists
Static vs. Dynamic QR Codes
Accessing QR Codes
• i-Nigma -‐ iPhone, Android • Red Laser -‐ iPhone, Android • QuickMark -‐ iPhone, Android • QR Droid -‐ Android
• ScanLife -‐ iPhone, Android, Blackberry • QR Code Scanner -‐ Blackberry
PLANNER TOOLS
“The Speakers Who Don’t Leave”
Jessica L. Levin, MBA, CMP, CAE President and Chief Connector Seven Degrees Communica9ons
@jessicalevin www.linkedin.com/in/jessicalevin
jlevin@sevendegreescommunica9ons.com 908-‐912-‐4418
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