mobile barcode trend report - scanlifemobile barcode trend report from | q1 2014 poweredby scanbuy...

Generated from ScanLife app which allows people to "like" their favorite content.

TOTAL SCANS

DEMOGRAPHICS

USER STATISTICS

MOST LIKED QR CODES

TOP QR CODE CONTENT

Video Product Info App DownloadCRM mCommerce

TOP COUNTRIES SCANNING

United States

France

Mexico

United Kingdom Spain

Brazil

S. Korea

Denmark

Canada

Germany

contact us today at trends@scanlife.com or visit us at www.scanlife.com to learn more.

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• Value Shoppers

• Casual & Social Gamers

• Music Lovers

• Social Influencers

• Health And Fitness Enthusiasts

APPLE iOS USER INTERESTS: ANDROID USER INTERESTS:

• Value Shoppers

• Catalogue Shoppers

• Social Influencers

• Casual & Social Gamers

• Entertainment Enthusiasts

Android iPhone iOS

Other 3%

38% 62%

Male

Gender

OS

5%11%

21%

25%

19%

19%

55+ under 18 18-24 Age

25-

34

45-54 35-44

App Download Product Info Customer Info Video Survey

Males ages 35-44 scan the most

on average

51% 46%

TOP QR CODE INDUSTRIES

Electronics EntertainmentMedia WirelessFood & Beverage

Female

Average Number of Scans Per User: 4

5M Active Users

0

6

12

18

24

18.2 M 21.8 M

Total Scans

2013 Q1 2014 Q1

20% increase from a year ago

TOP CITIES

New York CityHouston MadridDallas Barcelona

MOST SCANNED CAMPAIGNS

MOBILE BARCODE TREND REPORT from | Q1 2014

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Mobile engagement is rapidly increasing, and at 21.8 million scans this quarter, activity is up 20 percent over last year. More and more each day, people are relying on mobile devices to save time and money, thanks to QR Codes and other triggers.

As shown in the report, everyone is jumping on the scanning bandwagon, with user activity distributed fairly evenly across age groups ranging from 25 to 55+. And, there’s no question that value is the name of the game. When it comes to scoring a good deal, consumers have learned that scanning is often the shortest route to the biggest savings. Most significantly, in terms of content, the opportunity is widespread. Barcodes are helping consumers make product choices, access videos, receive better customer service, and quickly download their favorite apps. So, check out the Trend Report to learn more about how QR Codes and other mobile triggers are making a difference for brands around the world. What will this mean for your business? Perhaps there’s a new app you’d like to promote. That’s good news because, when it comes to QR Codes, app downloads are the favorite among consumers. Create a campaign today and you’ll be on your way to starting new trends of your own.

Do you have questions about the impact of mobile engagement marketing? We have answers. The Q1 2014 ScanLife Mobile

Barcode Trend Report tells all, including who’s scanning, what interests them, and where they’re connecting.

TOP UPC CATEGORIES

Health & BeautyGrocery Toys & Video GamesBooks Movies