mobile gambling summit | the power of proximity

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The Power of Proximity

Daniel Angel

18 September 2014

AGENDA

• Data & insight

• Real campaign evidence

• What should I do?

Data: Bain, 2013

WHAT WE KNOW TODAY

• Survey based data

• Transaction data

WHAT WE KNOW TODAY

Completing the picture

Mobile Interaction = Consumer Insights

PUSH

PULL

• No app needed

• Fast and easy to use

• Requires close proximity

• Enables interaction with apps

• Works up to 70 m

• Needs the use of an app

• Enables interaction with apps

• Works on most devices

• Needs the use of an app

• Difficult user experience

NFC QR

Bluetooth WiFi

• Works up to 100 m

• No app needed

• Difficult user experience

PROXIMITY TECHNOLOGIES

AT&T – FILM FOR ALL FRIDAY

8232interactions during the four days of the campaign

80% of interactions over Wi-Fi (10% AT&T, 3% Verizon)

95% Android (1 Windows RT tablet!)

517 Interactions in the East 17th St store

The first national campaignBluetooth beacons + NFC for FMCG brands

740 locationsOver 1000 beacons

LiveIPC Media free magazine vouchers redeemable in store

NextMore FMCG brands and retailers

One stop – national proximity trial

Pay in appDon’t leave your table

App discovery NFC + QRGet up and running quickly

App notificationsBluetooth beaconsLocal offers and promotions

Customer insightProfile of customers by venueConversion of returning customers

Orderella – discovery and Repeat USE

Drive traffic to digital presence

Enhance multichannel experience

Increase brand awarenessTrack campaign engagement in real time

Conclusion

Addedvalue

Start today! Learn and adapt

Connecting physical to digital

daniel.angel@tamo.cowww.tamo.co

THANK YOU