mobile growth hacking - edith yeung 2015
Post on 12-Jul-2015
1.327 Views
Preview:
TRANSCRIPT
Edith Yeung (@edithyeung) Mobile Growth Hacking – Jan 2015
Edith Yeung is a Partner at 500 Mobile Collective Fund, focusing on investing in mobile apps and consumer internet startups. Prior, Edith was the VP of marketing & business development for Dolphin Browser. Dolphin Browser is a Sequoia-backed mobile browser with over 150 million installs worldwide. She also founded RightVentures - seed stage investment firm focusing on mobile and consumer internet companies. She frequently speaks on mobile, and international entrepreneurship. And she loves dogs. Find her on Twitter -> https://twitter.com/edithyeung
Edith’s Top 10 List on Growth Hacking 2015
10 - Beta Testing & Community
9 - Sharing on social - Spotify
8 - App Store SEO
7 - App Recommendations
6 - Mobile Landing Pages
5 - Twitter Content Driven Email
4 - Hack your way to the press
3 - User Defined Push Notification
2 - Installs Exchange
Facebook push users to install
Facebook Messenger
1 - Side load Gangster Style
How to test the interna=onal water?
Level 1: Start Baby Step, Then Take a Giant International Leap Forward
Step 2: Localization - Translating Your App W3C defines localization as the adaptation of mobile application content to meet the language and cultural requirements of a specific target market. This includes: • Numeric • Date/Time • Currency formats • Symbols • Icons • Colors • Graphics • Text string • Metadata • Launch tips • Push notifications • Help tips • Privacy policy • End user license agreement
Step 3: Culturalization - Building a Local Team
Step 4: Think Beyond App Store & Google Play – 3rd Party App Store in Emerging Countries
Developers will go global from the start or get left behind
• Patent / IP • Partnership Agreement
• Email • Social Media • Phone
• Local developers • Local mobile operators
• Local app stores • Local OEMs
• App Store MarkeDng • Email MarkeDng • Community and Social MarkeDng
• Evangelism • Partner MarkeDng • Local news • Local events MarkeDng/
PR Partnership
Legal Customer Service
top related