mobile internet consumer russia
Post on 03-Jun-2018
228 Views
Preview:
TRANSCRIPT
-
8/11/2019 Mobile Internet Consumer Russia
1/16
THE MOBILEINTERNET CONSUMERRUSSIA 2013AUDIENCE INSIGHTS ON MOBILE WEB AND APP USERS
-
8/11/2019 Mobile Internet Consumer Russia
2/16
THE MOBILE INTERNET
Preface
The Mobile Internet Consumer - Russia 2013 report produced by Vseaddresses the audience insights of the growing mobile internet user b
Russia. This report focuses on profiling the mobile web & app users, tpurchasing power, lifestyle and consumption pattern. The findings anare drawn from a survey conducted in 36 countries across regions.
The Mobile Internet Consumer report is designed for media planners
advertisers. It is created with the objective to help brands plan their mstrategy for reaching the right target audience through Mobile Web &will also help app developers, content providers, OEMs & telecom serproviders in understanding the evolving mobile consumer. The MobileConsumer report is available for India, China, Southeast Asia, Middle Africa, Latin America, North America and Europe.
-
8/11/2019 Mobile Internet Consumer Russia
3/16
THE MOBILE INTERNET
DEMOGRAPHICS
THE MOBILE INTERNET
-
8/11/2019 Mobile Internet Consumer Russia
4/16
THE MOBILE INTERNET
14%
21%
38%
27%
3rd of the mobile inteusers in Russia belonthan 24 years age gr
Age
Less than 18 yrs
18-24 yrs
25-35 yrs
more than 35 yrs
13%
EUROPE
21%
29%
37%
-
8/11/2019 Mobile Internet Consumer Russia
5/16THE MOBILE INTERNET
7 out of 10 mobinternet users inare men
Male F
39%61%
31%
69%
Gender
*EUROPE
-
8/11/2019 Mobile Internet Consumer Russia
6/16THE MOBILE INTERNET
Nearly half of the mobile internet users in Russia areGraduates or Post-Graduates
Graduate / Post Graduate
Diploma / Undergraduate
Schooling upto 12 yrs
Education
25% 31%*
18% 24%*
Uneducated 10% 11%*
*EUROPE
-
8/11/2019 Mobile Internet Consumer Russia
7/16THE MOBILE INTERNET
3/4th
mobileusers belongclass
Occupation
Business17%
Self Employed
Professional16%
Full-time job36%
Part-time job5%
33%*
12%*
12%*
9%*
Currently
not working11%
Housewife6%
Student10%13%*
8%*
13%*
*EUROPE
-
8/11/2019 Mobile Internet Consumer Russia
8/16
-
8/11/2019 Mobile Internet Consumer Russia
9/16THE MOBILE INTERNET
81%
38% 34% 33%
4 out of 5internet udownloador app in
month
Game / App Video Music Themes
Mobile content downloaded in thelast month
*EUROPE
78%* 35%* 38%* 31%*
-
8/11/2019 Mobile Internet Consumer Russia
10/16
THE MOBILE INTERNET
Download mobile content
Find a good deal on something
Learn about a brand
Locate something nearby
Over half of the mobile internet users find mobile ads very heldownloading mobile content
Users love mobile ads that help them...
52
28%
37%
44%
*EUROPE
38%*
37%*
42%*
-
8/11/2019 Mobile Internet Consumer Russia
11/16
THE MOBILE INTERNET
PURCHASING POWER
THE MOBILE INTERNET
-
8/11/2019 Mobile Internet Consumer Russia
12/16
THE MOBILE INTERNET
Consumer Durables
68%
Automobiles
49%
Half of the mobile internetRussia own an automobile
Connected Devices
Computers Tablets
47%65%
Product Ownership
*EUROPE
65%* 42%* 76%* 52%*
-
8/11/2019 Mobile Internet Consumer Russia
13/16
THE MOBILE INTERNET
Restaurant
Movie Theatre
Shopping Mall / Market
4 out of 5 mobile internet users in Russia have beenshopping mall/ market in the last month
Affluent Lifestyle
39%
45%
*EUROPE
47%*
41%*
-
8/11/2019 Mobile Internet Consumer Russia
14/16
-
8/11/2019 Mobile Internet Consumer Russia
15/16
The Mobile Marketing Association (MMA) is the premier global non-prassociation established to lead the growth of mobile marketing and it
technologies. The MMA is an action-oriented organization designed toobstacles to market development, establish mobile media guidelines apractices for sustainable growth, and evangelize the use of the mobileThe more than 700 member companies, representing nearly fifty couaround the globe, include all members of the mobile media ecosystemMobile Marketing Associations global headquarters are located in the
States and it has regional chapters including North America (NA), EurLatin American (LATAM) and Asia Pacific (APAC) branches.
About the Mobile Marketing Association (MMA)
For more information, please visit www.mmaglobal.com. For informatto the MMAs Mobile Marketing Forum series, please visitwww.mobilemarketingforum.com.
-
8/11/2019 Mobile Internet Consumer Russia
16/16
About Vserv.mobi
Visit www.vserv.mobifor more details or follow Vserv.mobi on: @vser
Vserv.mobi is an Award Winning Mobile Advertising Exchange focusedEmerging Markets, that maximizes value of mobile media for advertis
developers, publishers and telecom operators.
Powered by award winning AudiencePro andAppWrapper platforVserv.mobi has delivered mobile advertising experiences for leading Fbrands & digital media companies, across 200 countries.AudienceProtargeting capabilities andAppWrappers"One Click" SDK integration f
Developers continue to empower the mobile ecosystem.The company has a global presence, with offices across USA, UK, SouIndia, Singapore, Indonesia, Malaysia & Vietnam. Funded by IDG venVserv.mobi was founded in January 2010.
top related