mobile marketing 101

Mobile Marketing 101

Todd MarksPresident & CEO

todd.marks@mindgrub.com@mindgrub

Social Media Marketing

Social Media Marketing is an engagement with online communities to generate exposure, opportunity and sales. 1

1 en.wikipedia.org/wiki/Social_media_marketing

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Social Media Marketing :: Methodology

A Good Social Media Marketing Campaign: Is much more then just having Facebook and Twitter Pages Identifies the breadth of social and news sites where users are spending their time for a particular project Targets the key sites for maximum ROI Publishes content to the key sites using existing workflows Embraces the use of Widgets & Facebook Apps Updates content via RSS feeds and site APIs Includes Reporting and Metrics

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Social Media Marketing :: Methodology

A Good Social Media Marketing is best for: B2C Product Sales Word of Mouth Sales

Social Media Marketing is difficult to assess ROI for traditional B2B Sales.

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Social Media ROI

Social Media Integration is not free, it takes:

People Technology Time

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Social Media ROI

Social Media Integration is a very creative, inexpensive and profitable way to build those relationships. The process of Social Media integration happens in sequence:

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Social Media Steps Measure to ROI

1) Establish - a Baseline to measure resultsLasikPlus Current

No. of Surgeries per month: (provided by LasikPlus)Twitter Followers: 199Facebook Followers: 2,606

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Social Media Steps Measure to ROI

2) Create – An activity TimelineCreate time lines of all activity to compare

ActivitesSocial DataWeb dataTransactions

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Social Media Steps Measure to ROI

3) Monitor - Sales RevenueAfter starting a campaign you must measure:

How often customers make transactions.How many customers you are reaching.How much customers are spending.

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Social Media Steps Measure to ROI

ROI =Cost of Investment

(Gain from Investment - Cost of Investment)

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Social Flow for Word of Mouth

Best Practices

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Social Media Success - Old Spice

According to Nielsen, sales of Old Spice Body Wash rose 11 percent from in February - when the original Old Spice campaign started . Yet during the month of July and the YouTube campaign, sales rose 107 percent.

The personalized video responses were more popular than President Obama’s Victory Speech, & President Bush Dodging Shoes, and Susan Boyle.

Campaign worked well because it spoke directly to the consumer.

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Facebook

Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter

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Social Media Examples :: Publication Options

Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter

Even Facebook is more then just “company” and “group” pages:

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Facebook Apps

Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter

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YouTube

Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter

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Social Media Examples :: Twitter

Twitter is difficult for B2B, Easier for B2C, but its allAbout engagement andConversion.

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Linkedin

Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter

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Get Them To The Contact Wall

Drive users to landingPages and contact wallsAnd get them into yourCRM.

Case Studies

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Case Study :: GoEnglish.me

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Case Study :: Caps Slapstick

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iPad Applications : GEICO Glovebox

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Youtube

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Case Study :: Discovery Kids

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Social Media Marketing Process

Mobile Market Trends

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• Mobile Market Trends• Customer Support• Data Visualization• Mobile Advertising• User Generated Content• Dawn of the Social

Consumer

Mobile Trends, Technology & Channels

• Location Based Services• Augmented Reality• Game Dynamics• Artificial Intelligence• Tablets• The Development

Process

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Growth of the Gadget

http://conmoz.org/mobile-trends/mobile-devices-3g/?lang=en

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Tablets Entered The Enterprises in 2011

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Top Free Apps

Mobile Advertising

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Mobile Ad Frameworks

Google AdSenseMillennial MediaiAdAdMobBrightrollGreystripeInMobiJumptapMdotMSAY Media ZestADZ

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Case Study :: KPSS Salesman App

The Social Consumer

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•Tweet…. ReTweet•Like•Share•Check-in•Group Buy•QR Code Scan•RFID•Augmented Reality(Nov 3, 2010, Fast Company)

The Dawn of the Social Consumer

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2010 Yelp :: Augmented Reality

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The Dawn of the Social Consumer

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Augmented Reality :: GEICO

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Case Study: GEICO Tailgate

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Case Study: GEICO Tailgate

Game Dynamics

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Mobile Gaming :: RESCUE Jump

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Case Study :: Escape From Detention

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Case Study : Scuba Adventures

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Mobile Gaming :: Scuba Adventures

Questions?

Todd MarksPresident & CEO

todd.marks@mindgrub.com@mindgrub