mobile marketing - barcamp nashville 2010 - bayard saunders

"It's a mad, mad, mobile, mobile world!"

#bcn10mobile

@miiacom - Bayard Saunders - http://miia.com

Mobile Marketing Screens

Mobile Phones - Smartphones - Tablets - iPad - GPS - ?

What's Possible? ...Mobile Tactics:

- Auto-TXT Reply "Text to..."- Text to Haiti - Donations- SMS Text Ads- Mobile Banner Ads- MMS Ads- Mobile In-Game Ads- Mobile Coupons- Location-based Ads

- GPS Ads (Garmin Network)- Check-in Contests- Augmented Reality- QR Codes & Watermarks- Visual Search- Text Groups- Voice Recognition

Auto TXT Reply - Text to shortcode

TXT "Bayard" to 50500     -     http://Contxts.com

Text to Haiti - Mobile Donations

American Red Cross raises $32 Million + for Haiti relief fund

SMS Text Ads

SMS Text Adsvia Twitter

Mobile Web - Banner Ads

http://msans.mobi/sites/sharepoint/MMhanddeviceit1

Microsoft Office SharePoint Server Mobile Banner Ad

MMS Ads

http://TexTango.com

Mobile In-Game Ads

Waterfall Mobile’s Msgme (www.msgme.com) for UbiSoft

Mobile Coupons

Location Based Ads

Placecast, San Francisco and Telefónica O2 UK Ltd.

O2 customers can register for O2 More at http://www.o2more.co.uk

GPS Ad Network

Location-based ads

Check-in Contests

Check-in Contests

Foursquare, Gowalla, Brightkite, GetGlue, Miso...

Check-in Contests

NASA and Gowalla

Check-in Opportunityfor Engagement

Augmented Reality

Around Me

QR Codes

Digimarc Watermark (requires Digimarc reader)

Visual Search- Mobius

Text a mobile phone picture of this ad to milk@agm.tw

Get video from Lauren

Visual Search - Mobius

Visual Search - Google Goggles

for Android and iPhone

Visual Search - Google Goggles

for Android and iPhone

TXT Groups

TXT "MiiAcom" to 41411

like a private Twitter - only for subscribers

Mobile App vs. Mobile Web

• Not the same as Desktop vs. Internet

• Browser & markup language evolution (HTML5, etc.)

• Network evolution (4GS+, Cloud)

A moment of silence for the passing of Goog-411

from even the cheapest mobile phone, Text "_____" to GOOGL (46645)

from any phone, callfor directory Assistance

Voice Recognition

http://TellMe.com - Telephone: (800)-555-TELL

Tellme Voice Studio is a voice application design and development tool based on Microsoft's Visual Studio Domain Specific Language (DSL) toolkit. You can use Voice Studio to design, develop, maintain, and document your voice application.

Mobile Marketing Association Calendar

http://mmaglobal.com/event

October 2010

Mobile Marketing Association Nashville

http://MobileMonday.net

http://mmaGlobal.comMobile Marketing Association 8 West 38th Street, Suite 200

New York, NY 10018+1.917.558.4427

mma@mmaglobal.com

MMANashville@gmail.comhttp://www.digitalnashville.net/group/mobile

Thank you Barcamp Nashville 2010!

Bayard SaundersMiiA.com

@miiacom(615)866-2340

bayard@miia.comIM:bayard.saunders