mobile marketing best practices by ash kumar

Ash KumarCo-Founder & CEO, TapSense

You Are In Good Company

Mobile websites are great.But having an app is even better for mobile shopping.

85% of consumers favor apps over mobile websites.

1. More convenient (55%)

2. Faster (48%)

3. Easier to browse (40%)

Compuware Survey – (March 2013)

You only need to support the iPhone and iPad. Android is a “nice to have.”

41% of iOS users earn over $100K annually vs.

24% of Android users.

ComScore – (March 2013)

80% of all ecommerce transaction are on iOS.

TapSense – (Aug 2013)

Use high quality images and information on your App Store landing page.

The mobile marketing KPIs that actually matter are Cost Per Download, Cost Per Visit, Cost Per Acquisition, and Life Time Value.

Benchmarks from across TapSense platform:

• CPD average: $2.52• CPV average: $0.13• CPA average: $5.16• LTV average: $16.07

TapSense – (June 2013)

Maximize your free channels before moving to paid channels.

M-web to app conversion rate average 40%.

TapSense – (June 2013)

Email is an effective mobile marketing channel, and its popularity is increasing.

44% of email is now opened on a mobile device.

Litmus – “Email Analytics” (June 2013)

Up to 25% of downloads claimed by paid advertising come from accidental clicks.

TapSense – (June 2013)

Get a mobile marketing platform that performs source attribution and de-duplication.

Create a large volume of creative and ruthlessly A/B test to get best results.

Use data visualization to understand how users monetize over time.

Cohort Analysis: A form of data analysis that follows a group of users who share a common characteristic over a certain period of time.

Use cohort analysis with source attribution to discover best performing marketing channels and strategies

In app m-commerce LTV at 8 weeks is 2-3X the first week since user registered.

TapSense – (June 2013)

Thank you!

My Contact:

Ash Kumarash@tapsense.com