mobile marketing in china: wechat - weixin

Post on 21-Nov-2014

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How to use the Chinese mobile app 'Wechat', known as 'Weixin' in China to promote a brand. Best practices, tools and tips for effective B2B and B2C commmunication to Chinese consumers. Published by FOCUS magazine, China-Britain Business. Feb 2014 Issue, p.12-13

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